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Why Wireframes are Important to Website Design

Why Wireframes are Important to Website Design

When creating or redesigning a website, clients often want to dive right into the aesthetic design and implementation. They are eager to see the [...]

Mobile Search is Taking Over the World in 2015!

Mobile Search is Taking Over the World in 2015!

In the wake of the great Mobilegeddon, in which Google‘s algorithm started to favor mobile-friendly sites, they have finally confirmed all of our [...]

Utilizing Local SEO for Educational Institutions

Utilizing Local SEO for Educational Institutions

As an education institution, there are a lot of online strategies you should be leveraging to be found by prospective students and their parents. [...]

Google is Introducing Customizable URLs in Search Results

Google is Introducing Customizable URLs in Search Results

As we know, a well-structured URL helps users and Google to quickly identify the page topic and determine its relevance to the user’s search. On [...]

Reach Prospective Students with Display Advertising

Reach Prospective Students with Display Advertising

Are you looking for new ways to reach more students?  Do you feel like you have exhausted all your lead generation options? Infusing budget into [...]

A/B Testing: Your Free Online Focus Group

A/B Testing: Your Free Online Focus Group

If you watched the popular television show Mad Men, you have probably seen Don Draper and Peggy holding focus groups on everything from toys to [...]

3 Digital Marketing Lessons Learned from #UpForWhatever

3 Digital Marketing Lessons Learned from #UpForWhatever

Beer giant Anheuser-Busch announced today that it has withdrawn its controversial Bud Light can labels that many accused of promoting rape [...]

Making the Best of Your Education Lead Generation Off-Season Abyss

Making the Best of Your Education Lead Generation Off-Season Abyss

Each year, April 1st marks a transition period in the education lead generation realm.  Search traffic begins to dry up, we start to scrape [...]

Utilizing Google PageSpeed Insights

Utilizing Google PageSpeed Insights

Is your website lacking in speed and performance? Do you have in-house developers or some web development knowledge? Then you want to run your [...]

Mobilegeddon: It’s Finally Here!

Mobilegeddon: It’s Finally Here!

On Tuesday April 21[sup]st[/sup], 2015, Google released its mobile search algorithm update. The update is being referred to as “mobilegeddon” and [...]

The Risk of Neglecting Your Old Site During a Redesign

The Risk of Neglecting Your Old Site During a Redesign

Many clients decide that they have more issues in their current design than they are willing to resolve without just starting over. With the new [...]

6 Reasons For Slow Website Performance

6 Reasons For Slow Website Performance

Are you noticing that your website performance isn’t as fast as it should be? Often, this can be corrected with some simple fixes. In this post, I’ll [...]