Filter Blog Articles
Top Digital Marketing for Higher Education Tactics

Top Digital Marketing for Higher Education Tactics

The competition for getting prospects to a higher education website is fierce. This space has some of the highest cost per leads (CPLs), with the top [...]

Top 5 Tools for Spanish Keyword Research

Top 5 Tools for Spanish Keyword Research

I’m Jorge, a member of Wakefly’s digital marketing team, and a fluent Spanish speaker. As you all may know, the Spanish language is the 2nd most [...]

How to Utilize Social Media Tools to Increase Productivity

How to Utilize Social Media Tools to Increase Productivity

As social media platforms such as Facebook, Twitter, Pinterest and Instagram grow in popularity, so do the number of tools at the marketer’s disposal [...]

The 5 Basics of a Digital Marketing Internship

The 5 Basics of a Digital Marketing Internship

<p.I’m Peter, one of the interns at Wakefly this summer. If you are anything like I was coming into my first internship, you may think that [...]

5 Ways to Optimize your Meta Descriptions for Conversions

5 Ways to Optimize your Meta Descriptions for Conversions

Like title tags, optimizing your meta descriptions can have a positive impact on driving traffic to your site. Below are 5 simple ways you can [...]

Why Wireframes are Important to Website Design

Why Wireframes are Important to Website Design

When creating or redesigning a website, clients often want to dive right into the aesthetic design and implementation. They are eager to see the [...]

Mobile Search is Taking Over the World in 2015!

Mobile Search is Taking Over the World in 2015!

In the wake of the great Mobilegeddon, in which Google‘s algorithm started to favor mobile-friendly sites, they have finally confirmed all of our [...]

Utilizing Local SEO for Educational Institutions

Utilizing Local SEO for Educational Institutions

As an education institution, there are a lot of online strategies you should be leveraging to be found by prospective students and their parents. [...]

Google is Introducing Customizable URLs in Search Results

Google is Introducing Customizable URLs in Search Results

As we know, a well-structured URL helps users and Google to quickly identify the page topic and determine its relevance to the user’s search. On [...]

Reach Prospective Students with Display Advertising

Reach Prospective Students with Display Advertising

Are you looking for new ways to reach more students?  Do you feel like you have exhausted all your lead generation options? Infusing budget into [...]

A/B Testing: Your Free Online Focus Group

A/B Testing: Your Free Online Focus Group

If you watched the popular television show Mad Men, you have probably seen Don Draper and Peggy holding focus groups on everything from toys to [...]

3 Digital Marketing Lessons Learned from #UpForWhatever

3 Digital Marketing Lessons Learned from #UpForWhatever

Beer giant Anheuser-Busch announced today that it has withdrawn its controversial Bud Light can labels that many accused of promoting rape [...]