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It’s Alive! 3 Strategies for Keeping Content Alive on the Internet

It’s Alive! 3 Strategies for Keeping Content Alive on the Internet

Anyone who creates content understands the thorough process of brainstorming, researching, writing, editing and proofreading. When a content [...]

Combating eCommerce Shopping Cart Abandonment

Combating eCommerce Shopping Cart Abandonment

Why do customers place items in their shopping cart but fail to make a purchase?I was surprised to find that approximately 60% of customers “abandon” [...]

A Guide to Writing Well Optimized Website Content

A Guide to Writing Well Optimized Website Content

Contrary to popular belief, writing for the web is not the same as writing for print. With print media, a reader typically has more patience. On [...]

Everything You Need to Know About Social Selling from #BufferChat

Everything You Need to Know About Social Selling from #BufferChat

Last Wednesday’s lunch hour was spent on #BufferChat, talking to marketing professionals about social selling. That chat focused on what social [...]

How to Integrate Reddit into your Marketing Strategy

How to Integrate Reddit into your Marketing Strategy

Reddit is an immensely popular social media site, ranking #10 in the US traffic (according to Alexa). Reddit provides funny, helpful, and [...]

Maximize Your eCommerce Product Pages to Increase Conversions

Maximize Your eCommerce Product Pages to Increase Conversions

If you run an eCommerce business, your product pages are the most valuable pages on your website. When optimized well, your products pages can [...]

Setting Your Website Up for Success: Part 1 of 4

Setting Your Website Up for Success: Part 1 of 4

There is a lot that goes into building a successful website. From the early planning stages through launch, it’s important to follow a process [...]

A Better Way to Increase Instagram Conversions

A Better Way to Increase Instagram Conversions

As social media platforms continue to grow and evolve, the best feature they have added from a marketing standpoint is the ability to advertise on [...]

The 3 C’s Of Social Media Marketing: Content, Community & Customer Service

The 3 C’s Of Social Media Marketing: Content, Community & Customer Service

You have heard of the 3 P’s and perhaps a different version of the 3 C’s for social media marketing.  I substituted commerce with customer [...]

From the Desk of an Intern: Time Management – Doing

From the Desk of an Intern: Time Management – Doing

Internships are some of the greatest opportunity for personal growth. They are one of the most effective ways to prepare for being a part of the [...]

How to Become a 5 Tool Player in the PPC Game

How to Become a 5 Tool Player in the PPC Game

Ever heard of Mike Hessman? Neither had I, at least not until yesterday when I heard his name for the first time on 98.5 the sports hub. Mr. Hessman [...]

How to Create Professional Looking Video Content

How to Create Professional Looking Video Content

There are currently millions of videos online with that number growing by the minute. The internet is an ever-expanding universe of content, with [...]