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Getting Started with Web Content Personalization

Getting Started with Web Content Personalization

Personalizing the content on your site to the user who is viewing it is one of the best tools available to marketers trying to drive conversions, but [...]

How to Conduct Competitive Keyword Research Using SEMRush

How to Conduct Competitive Keyword Research Using SEMRush

Nowadays, there are plenty of tools you can take advantage of to monitor your competition. My tool of choice recently has been SEMRush, which [...]

The First Official Amazon Prime Day

The First Official Amazon Prime Day

Today, Wednesday July 15[sup]th[/sup] marks the first official Prime Day, a monstrous online sale on hosted by one of the largest online retailers. [...]

Bootstrap versus Foundation: Comparison

Bootstrap versus Foundation: Comparison

Two commonly used front-end frameworks in the web development world are Bootstrap and Foundation. The purpose of a framework is to give a developer [...]

Brand Building Lessons from Ancient Rome

Brand Building Lessons from Ancient Rome

Mass media is a term that is constantly thrown around, with most people immediately thinking of news broadcasts like CNN and websites like [...]

Top 10 SEO for eCommerce Best Practices

Top 10 SEO for eCommerce Best Practices

Managing an eCommerce site is very challenging. Most eCommerce sites have hundreds of pages, covering thousands products that need to be optimized [...]

Moving to a Responsive Website

Moving to a Responsive Website

With Google updating its search algorithm in April 2015 to rank sites based on their appearance and usability on mobile devices, there is no [...]

How to Find SEO Elements in the Page Source

How to Find SEO Elements in the Page Source

Many people who work in SEO are able to pick up a little bit of HTML along the way. Recognizing different bits of code on a page and knowing what [...]

Increasing Local Business Search Visibility Through Backlinks

Increasing Local Business Search Visibility Through Backlinks

When deciding where to spend their marketing dollars, many local businesses don’t realize that their offline activities are related to their [...]

From the Desk of an Intern: Time Management

From the Desk of an Intern: Time Management

Internships are a fantastic way to grow and build skills applicable to your major while allowing you to improve general life skills like time [...]

A PPC Deflategate Story: Lowering Cost per Conversions

A PPC Deflategate Story: Lowering Cost per Conversions

Unless you have been living under a rock the last few months you may have heard a little something about Tom Brady and the Patriots (allegedly) [...]

Content Aggregation: The Show and Tell Of Digital Marketing

Content Aggregation: The Show and Tell Of Digital Marketing

Remember when you were in grade school and your class had show & tell? You would bring in your favorite Darth Vader toy (well I did) and tell [...]