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It’s Never Too Early to Start Planning Your Holiday Marketing Strategy

It’s Never Too Early to Start Planning Your Holiday Marketing Strategy

Planning your holiday marketing strategy in the middle of the summer might sound ridiculous, but it is a necessary evil. It is never to early to get [...]

When You Just Know … A Focus on Corporate Culture

When You Just Know … A Focus on Corporate Culture

Over the course of my time in business, I have met with a number of clients during the sales process.  During a recent visit with a prospective [...]

On-boarding a New Employee

On-boarding a New Employee

When on-boarding a new employee or team member it’s always a good idea to plan what you want them to do on their first day. With new developers, that [...]

Creating A HubSpot Workflow in 6 Easy Steps

Creating A HubSpot Workflow in 6 Easy Steps

Creating your first HubSpot workflow can be both exciting and discouraging.  The idea of taking your marketing automation to the next level with [...]

SEO for eCommerce Part 2

SEO for eCommerce Part 2

For my last blog post on SEO for eCommerce, I told a story and gave tips that were made to show the importance of the user experience (UX) and how to [...]

Getting Started with Web Content Personalization

Getting Started with Web Content Personalization

Personalizing the content on your site to the user who is viewing it is one of the best tools available to marketers trying to drive conversions, but [...]

How to Conduct Competitive Keyword Research Using SEMRush

How to Conduct Competitive Keyword Research Using SEMRush

Nowadays, there are plenty of tools you can take advantage of to monitor your competition. My tool of choice recently has been SEMRush, which [...]

The First Official Amazon Prime Day

The First Official Amazon Prime Day

Today, Wednesday July 15[sup]th[/sup] marks the first official Prime Day, a monstrous online sale on hosted by one of the largest online retailers. [...]

Bootstrap versus Foundation: Comparison

Bootstrap versus Foundation: Comparison

Two commonly used front-end frameworks in the web development world are Bootstrap and Foundation. The purpose of a framework is to give a developer [...]

Brand Building Lessons from Ancient Rome

Brand Building Lessons from Ancient Rome

Mass media is a term that is constantly thrown around, with most people immediately thinking of news broadcasts like CNN and websites like [...]

Top 10 SEO for eCommerce Best Practices

Top 10 SEO for eCommerce Best Practices

Managing an eCommerce site is very challenging. Most eCommerce sites have hundreds of pages, covering thousands products that need to be optimized [...]

Moving to a Responsive Website

Moving to a Responsive Website

With Google updating its search algorithm in April 2015 to rank sites based on their appearance and usability on mobile devices, there is no [...]