Filter Blog Articles
Using Paid Search to Safeguard Your Brand

Using Paid Search to Safeguard Your Brand

When it comes to paid search, should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It [...]

Why Your Website & Digital Marketing Is More Important Now Than Ever

Why Your Website & Digital Marketing Is More Important Now Than Ever

Coronavirus.  It’s here and it’s all anyone can think about. It’s impacted everything - our health, school, work, play, shopping. It’s even [...]

3 Best Practices for International SEO

3 Best Practices for International SEO

With the rise of the digital economy, marketers can now serve companies just as well remotely. Tools like Zoom and Slack make communication [...]

The Anatomy of a Successful Bank Website Design

The Anatomy of a Successful Bank Website Design

When you think about anatomy, you might picture parts of a body that are all interconnected to form a whole person. A website can also be broken down [...]

How a Poorly Maintained Website Can Cost You Customers

How a Poorly Maintained Website Can Cost You Customers

Keeping your corporate website healthy and up to date has a far greater impact on your client development and retention than you may think. Where [...]

Uncovering Your Company’s Compelling Business Reasons for a Website Redesign: A Multi-Part Series

Uncovering Your Company’s Compelling Business Reasons for a Website Redesign: A Multi-Part Series

Did you know that most companies redesign their website every three to five years? It’s important to understand and acknowledge the critical role [...]

How to Use Your Website to Stand Out in a Competitive Market: A Multi-Part Series

How to Use Your Website to Stand Out in a Competitive Market: A Multi-Part Series

Is your industry a crowded and competitive marketplace? How do you stand out and differentiate yourself from your competitors online? Trying to quiet [...]

How to Align Your Website with Your Business Goals: A Multi-Part Series

How to Align Your Website with Your Business Goals: A Multi-Part Series

Being in business development, I speak to many potential clients about their website needs. To align our potential clients’ websites with their [...]

Best Digital Marketing Strategies for Logistics Companies

Best Digital Marketing Strategies for Logistics Companies

Logistics companies have traditionally been late adopters when it comes to Digital Marketing. They have relied heavily on relationship-based selling [...]

Banking Website Features - 5 Must-Haves for Your Website

Banking Website Features - 5 Must-Haves for Your Website

Are you a banking organization that is about to embark on a website redesign project? Or are you looking to make upgrades that will improve the user [...]

5 Most Effective Digital Marketing Strategies for Banks

5 Most Effective Digital Marketing Strategies for Banks

If you are a marketer for a regional bank, you are likely tasked with creating a marketing plan to grow your deposit accounts and increase loans. [...]

Top 5 Reasons It’s Time For A New Digital Marketing Partner

Top 5 Reasons It’s Time For A New Digital Marketing Partner

You’ve felt it for some time. Something’s not right. The warm & fuzzy feeling that accompanied your sign-off on the proposed marketing plan - [...]