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How to Find SEO Elements in the Page Source

How to Find SEO Elements in the Page Source

Many people who work in SEO are able to pick up a little bit of HTML along the way. Recognizing different bits of code on a page and knowing what [...]

Increasing Local Business Search Visibility Through Backlinks

Increasing Local Business Search Visibility Through Backlinks

When deciding where to spend their marketing dollars, many local businesses don’t realize that their offline activities are related to their [...]

From the Desk of an Intern: Time Management

From the Desk of an Intern: Time Management

Internships are a fantastic way to grow and build skills applicable to your major while allowing you to improve general life skills like time [...]

A PPC Deflategate Story: Lowering Cost per Conversions

A PPC Deflategate Story: Lowering Cost per Conversions

Unless you have been living under a rock the last few months you may have heard a little something about Tom Brady and the Patriots (allegedly) [...]

Content Aggregation: The Show and Tell Of Digital Marketing

Content Aggregation: The Show and Tell Of Digital Marketing

Remember when you were in grade school and your class had show & tell? You would bring in your favorite Darth Vader toy (well I did) and tell [...]

A/B Testing: Using Google Experiments to Bring Out the Best in Your Web Site

A/B Testing: Using Google Experiments to Bring Out the Best in Your Web Site

A web site is something that you are never truly done updating. A/B testing, or split testing, is one of the easiest ways to find out how to get the [...]

How to Relax Talent in Front of the Camera for Corporate Video Production

How to Relax Talent in Front of the Camera for Corporate Video Production

Let’s face it, most full-time employees at your company are not actors. They may go home and watch big brother or survivor, but the thought [...]

An Introduction to Promoted Pins

An Introduction to Promoted Pins

Aside from the powerhouse ‘usuals’ of social media promotion (Facebook and Twitter) have you considered, or been considering, monetizing your [...]

Leverage Twitter Cards for Enhanced Social Media Sharing

Leverage Twitter Cards for Enhanced Social Media Sharing

Most marketers have caught onto the importance of including a social media sharing widget on their site to provide visitors with a one-click method [...]

Product Spotlight: Full Calendar Plugin

Product Spotlight: Full Calendar Plugin

A great way to keep your customers involved with your company’s events is, you guessed it, an event calendar! A public event calendar allows your [...]

The Causes and Effects of an Google Ads Appeal

The Causes and Effects of an Google Ads Appeal

Recently, we had a client who was dealing with a serious accusation from Google that essentially claimed they were trying to game the [...]

Google’s New “Nearby Business” Mobile Ads

Google’s New “Nearby Business” Mobile Ads

Last week, Google announced another addition to their ever growing mobile ad format, with a new update affecting location-based searches.  The [...]