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A/B Testing: Using Google Experiments to Bring Out the Best in Your Web Site

A/B Testing: Using Google Experiments to Bring Out the Best in Your Web Site

A web site is something that you are never truly done updating. A/B testing, or split testing, is one of the easiest ways to find out how to get the [...]

How to Relax Talent in Front of the Camera for Corporate Video Production

How to Relax Talent in Front of the Camera for Corporate Video Production

Let’s face it, most full-time employees at your company are not actors. They may go home and watch big brother or survivor, but the thought [...]

An Introduction to Promoted Pins

An Introduction to Promoted Pins

Aside from the powerhouse ‘usuals’ of social media promotion (Facebook and Twitter) have you considered, or been considering, monetizing your [...]

Leverage Twitter Cards for Enhanced Social Media Sharing

Leverage Twitter Cards for Enhanced Social Media Sharing

Most marketers have caught onto the importance of including a social media sharing widget on their site to provide visitors with a one-click method [...]

Product Spotlight: Full Calendar Plugin

Product Spotlight: Full Calendar Plugin

A great way to keep your customers involved with your company’s events is, you guessed it, an event calendar! A public event calendar allows your [...]

The Causes and Effects of an Google Ads Appeal

The Causes and Effects of an Google Ads Appeal

Recently, we had a client who was dealing with a serious accusation from Google that essentially claimed they were trying to game the [...]

Google’s New “Nearby Business” Mobile Ads

Google’s New “Nearby Business” Mobile Ads

Last week, Google announced another addition to their ever growing mobile ad format, with a new update affecting location-based searches.  The [...]

Top Digital Marketing for Higher Education Tactics

Top Digital Marketing for Higher Education Tactics

The competition for getting prospects to a higher education website is fierce. This space has some of the highest cost per leads (CPLs), with the top [...]

Top 5 Tools for Spanish Keyword Research

Top 5 Tools for Spanish Keyword Research

I’m Jorge, a member of Wakefly’s digital marketing team, and a fluent Spanish speaker. As you all may know, the Spanish language is the 2nd most [...]

How to Utilize Social Media Tools to Increase Productivity

How to Utilize Social Media Tools to Increase Productivity

As social media platforms such as Facebook, Twitter, Pinterest and Instagram grow in popularity, so do the number of tools at the marketer’s disposal [...]

The 5 Basics of a Digital Marketing Internship

The 5 Basics of a Digital Marketing Internship

<p.I’m Peter, one of the interns at Wakefly this summer. If you are anything like I was coming into my first internship, you may think that [...]

5 Ways to Optimize your Meta Descriptions for Conversions

5 Ways to Optimize your Meta Descriptions for Conversions

Like title tags, optimizing your meta descriptions can have a positive impact on driving traffic to your site. Below are 5 simple ways you can [...]