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Twitter Raises The Ante For Social Media Marketing Supremacy

Twitter Raises The Ante For Social Media Marketing Supremacy

Twitter is no longer a nice little social media platform lurking in the shadows behind Facebook, LinkedIn, Pinterest & Instagram. As of September [...]

3 Ways Your Company Can Utilize Video

3 Ways Your Company Can Utilize Video

For years, companies have utilized video content as a way to promote themselves on the internet to drive further business and generate leads. Today, [...]

What’s More Important in Paid Search – Click Through Rate or Conversion Rate?

What’s More Important in Paid Search – Click Through Rate or Conversion Rate?

CTR & Conversion RatesManaging a paid search account can be complicated, especially when measuring success. There are a number of best practices [...]

Advanced Segmentation Will Improve Your Results

Advanced Segmentation Will Improve Your Results

Google Analytics offers the ability to use and create custom segments or filters for more targeted reporting. Why is this important? This is [...]

What Net Neutrality Means for Internet Marketing

What Net Neutrality Means for Internet Marketing

Internet marketers have relied on net neutrality to level the playing field and allow new content providers and ad networks to challenge [...]

The Challenges of Long Scroll Pages & Single Page Applications (SPA)

The Challenges of Long Scroll Pages & Single Page Applications (SPA)

The biggest challenge of Long Scroll Pages or Single Page Applications (SPA) in design, is the concept of not foregoing functionality for design. In [...]

Pinterest for Business – To Pin or Not to Pin?

Pinterest for Business – To Pin or Not to Pin?

Today, most businesses have some sort of social media presence, whether it’s on Facebook, Twitter, LinkedIn, Google+ or a combination of them all. [...]

Using Structured Data for SEO

Using Structured Data for SEO

Structured data is any markup that defines rich information for the search engines. Rich information is anything that goes beyond that in a normal [...]

Using an Agency to Build Your Startup Site, Part 3: Building the Site

Using an Agency to Build Your Startup Site, Part 3: Building the Site

This is part three of a four-part series covering what we’ve learned working in and with startups to build their core product. The first [...]

Measure in SEO Pixel Width Limits, not Character Counts

Measure in SEO Pixel Width Limits, not Character Counts

As search engines advance, they are delivering more information to users within the results (never requiring that people travel to a website). Ensure [...]

Adding Product Variants to a Product Feed

Adding Product Variants to a Product Feed

Setting up the product feed in your Google Merchant Center account is no small feat and is necessary for running successful Google Shopping [...]

Using ddSlick Dropdown List

Using ddSlick Dropdown List

Developers and designers alike are always looking for new ways to make a website stand out or make a form less bland. From colors to layout, we all [...]