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Using Buyer Personas to Improve Enrollment and Graduation Rates

Using Buyer Personas to Improve Enrollment and Graduation Rates

As an institute of higher education, you focus most of your marketing efforts on increasing your lead to enrollment rates. This is no easy task, [...]

Branded Campaigns – The Never Ending Pasta Bowl of the PPC World

Branded Campaigns – The Never Ending Pasta Bowl of the PPC World

If you are a food lover like me, then the recent news of Olive Garden bringing back their never-ending pasta bowl is like music to your ears. In [...]

Why Content Marketing Strategies Fail in the High Tech Industry

Why Content Marketing Strategies Fail in the High Tech Industry

Everyone knows that content is king, but the key is whether you want that king to be more like [u]Robin Hood’s[/u] King Richard or Prince [...]

Utilizing Display Advertising in the Medical Device Industry

Utilizing Display Advertising in the Medical Device Industry

Are you looking to promote your medical device company in a new or different way that will help you reach your direct-to-patient or direct-to-doctor [...]

Keeping Your Web Development Skills Current

Keeping Your Web Development Skills Current

As a follow up from my last post on how to bring a new employee up to speed by helping them set goals, I wanted to talk about how seasoned employees [...]

Marketing for Startups: Market Penetration

Marketing for Startups: Market Penetration

My experience in helping startups with their digital marketing strategies has shown me that business needs and goals change drastically as a startup [...]

Pragmatic Website Redesign: When and How to Use a Template

Pragmatic Website Redesign: When and How to Use a Template

It’s that time. Your web site design looks dated and tired. Performance has flatlined or is declining, and consensus is calling for a redesign.When [...]

It’s Alive! 3 Strategies for Keeping Content Alive on the Internet

It’s Alive! 3 Strategies for Keeping Content Alive on the Internet

Anyone who creates content understands the thorough process of brainstorming, researching, writing, editing and proofreading. When a content [...]

Combating eCommerce Shopping Cart Abandonment

Combating eCommerce Shopping Cart Abandonment

Why do customers place items in their shopping cart but fail to make a purchase?I was surprised to find that approximately 60% of customers “abandon” [...]

A Guide to Writing Well Optimized Website Content

A Guide to Writing Well Optimized Website Content

Contrary to popular belief, writing for the web is not the same as writing for print. With print media, a reader typically has more patience. On [...]

Everything You Need to Know About Social Selling from #BufferChat

Everything You Need to Know About Social Selling from #BufferChat

Last Wednesday’s lunch hour was spent on #BufferChat, talking to marketing professionals about social selling. That chat focused on what social [...]

How to Integrate Reddit into your Marketing Strategy

How to Integrate Reddit into your Marketing Strategy

Reddit is an immensely popular social media site, ranking #10 in the US traffic (according to Alexa). Reddit provides funny, helpful, and [...]