Wakefly Blog
Key Insights for Local Search
At Wakefly, we work with many types of businesses, each of which can benefit from a different type of search. One of the most common types of search [...]
Four Pitfalls of High Tech Paid Search Marketing
Are you struggling to get the right value out of your paid search marketing efforts?When you think of paid media, you generally think of driving an [...]
Setting Your Website Up for Success: Part 2 of 4
In part one of this series, I covered the first of four phases that go into building and delivering a successful website. Now that we have gathered [...]
The High Tech Sales Funnel – What Is It and Why Should I Care?
In a nutshell, the answer is a lack of solid engagement. You must keep your audience engaged at every step of the conversion process if you want them [...]
4 Easy Google Analytics Capabilities You Should Be Utilizing
Google Analytics is one of the most useful tools for a marketer if used correctly. The tool can be tailored to give you data on just about [...]
Using Buyer Personas to Improve Enrollment and Graduation Rates
As an institute of higher education, you focus most of your marketing efforts on increasing your lead to enrollment rates. This is no easy task, [...]
Branded Campaigns – The Never Ending Pasta Bowl of the PPC World
If you are a food lover like me, then the recent news of Olive Garden bringing back their never-ending pasta bowl is like music to your ears. In [...]
Why Content Marketing Strategies Fail in the High Tech Industry
Everyone knows that content is king, but the key is whether you want that king to be more like [u]Robin Hood’s[/u] King Richard or Prince [...]
Utilizing Display Advertising in the Medical Device Industry
Are you looking to promote your medical device company in a new or different way that will help you reach your direct-to-patient or direct-to-doctor [...]
Keeping Your Web Development Skills Current
As a follow up from my last post on how to bring a new employee up to speed by helping them set goals, I wanted to talk about how seasoned employees [...]
Marketing for Startups: Market Penetration
My experience in helping startups with their digital marketing strategies has shown me that business needs and goals change drastically as a startup [...]
Pragmatic Website Redesign: When and How to Use a Template
It’s that time. Your web site design looks dated and tired. Performance has flatlined or is declining, and consensus is calling for a redesign.When [...]