Wakefly Blog
EU Web Accessibility Directive Deadline
Even for businesses that have taken a proactive approach to online accessibility, the onset of the new directives translates to quite a bit of work. [...]
Securing A True Marketing Partner, Not Simply A Checkbox Vendor
Cold outreach is a part of my daily routine. Apart from the unwavering drive to build new relationships and the occasional rush in finally getting [...]
The Basics of Information Architecture
Did you know that on average users spend 5.95 seconds looking at a website’s main image and 5.59 seconds looking at a website’s content? That means [...]
7 PPC Tips to Live By
Pay Per Click (PPC) account management is not easy to master. However, if used correctly, it can drive targeted buyers to your site and give you a [...]
Your Digital Marketing Strategy: Get Inspired!
Digital marketing has taken over traditional marketing channels. Our customers have grown accustomed to engaging and interacting with businesses in [...]
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Using UTM Parameters in Your Next Marketing Campaign
Have you heard of UTM parameters? Do you know what they are and why you should use them in your digital marketing campaigns? Plainly stated, they are [...]
Why Financial Institutions Should Invest In Paid Marketing
As a financial institution, you deal with investments on a daily basis which means you understand the value of a good one when you see it. There are [...]
The Top 4 Benefits of Bidding On Your Branded Terms
Whether or not you should bid on branded keywords can lead to heated conversations among advertisers and internal teams alike. Many business owners [...]
Dealing with Accessibility in Our New Online World
The Coronavirus disease (COVID-19) has forced many businesses to rapidly make changes to their digital content. In cases like this, when time is of [...]
An Inside Look at How One Credit Union is Responding to the Pandemic
We are coming up on the one month mark since the WHO officially declared the Coronavirus a “pandemic”, the world has undoubtedly been shaken to its [...]
Four Tips to Create Ads That Beat Banner Blindness
I overheard an important question the other day, posed by one of my coworkers:When was the last time you actually clicked on a banner ad?As a Digital [...]
Using Paid Search to Safeguard Your Brand
When it comes to paid search, should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It [...]