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Newsletters and Kentico Xperience 13

Newsletters and Kentico Xperience 13

Newsletters are a low cost marketing tool that offer multiple benefits for any business. By targeting your previous or potential clients with the [...]

A Bank Marketer’s Epilogue For 2020 (and hope for ‘21)

A Bank Marketer’s Epilogue For 2020 (and hope for ‘21)

With 2020 in the rearview and a new year underway, it feels safe to say we’re equal parts exhausted while cautiously optimistic about the promises [...]

SEO Tips to Boost Your Website Traffic in 2021

SEO Tips to Boost Your Website Traffic in 2021

Over the past few years, search engines have evolved with the intent of providing high-quality content to searchers. According to the recent Google [...]

PPC Trends You Need to Know for 2021

PPC Trends You Need to Know for 2021

2020 was an unpredictable year, to say the least! As the calendar turns to the year 2021, let’s take our best guess as to what the future holds for [...]

Music, Digital Marketing and Why You Should Value Both

Music, Digital Marketing and Why You Should Value Both

As a musician of about 30 years now, I've worn many hats as both a performer and on the business side of the industry.One constant that I continue to [...]

EU Web Accessibility Directive Deadline

EU Web Accessibility Directive Deadline

Even for businesses that have taken a proactive approach to online accessibility, the onset of the new directives translates to quite a bit of work. [...]

Securing A True Marketing Partner, Not Simply A Checkbox Vendor

Securing A True Marketing Partner, Not Simply A Checkbox Vendor

Cold outreach is a part of my daily routine. Apart from the unwavering drive to build new relationships and the occasional rush in finally getting [...]

The Basics of Information Architecture

The Basics of Information Architecture

Did you know that on average users spend 5.95 seconds looking at a website’s main image and 5.59 seconds looking at a website’s content? That means [...]

7 PPC Tips to Live By

7 PPC Tips to Live By

Pay Per Click (PPC) account management is not easy to master. However, if used correctly, it can drive targeted buyers to your site and give you a [...]

Your Digital Marketing Strategy: Get Inspired!

Your Digital Marketing Strategy: Get Inspired!

Digital marketing has taken over traditional marketing channels. Our customers have grown accustomed to engaging and interacting with businesses in [...]

Using UTM Parameters in Your Next Marketing Campaign

Using UTM Parameters in Your Next Marketing Campaign

Have you heard of UTM parameters? Do you know what they are and why you should use them in your digital marketing campaigns? Plainly stated, they are [...]

Why Financial Institutions Should Invest In Paid Marketing

Why Financial Institutions Should Invest In Paid Marketing

As a financial institution, you deal with investments on a daily basis which means you understand the value of a good one when you see it. There are [...]