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Signs You Should Invest In Affiliate Marketing

Signs You Should Invest In Affiliate Marketing

Should you launch an affiliate marketing program?So you don’t have an affiliate marketing program but are thinking about starting one.  How do [...]

Using Social Media to Benefit Your Business

Using Social Media to Benefit Your Business

Consider Which Platform is Best for Your Social Media StrategyWhen used correctly, social media is a powerful marketing tool for your company.  [...]

Your 10 Point Checklist for On-Page SEO in 2016

Your 10 Point Checklist for On-Page SEO in 2016

Every New Year presents new opportunities and the same holds true for Search Engine Optimization. An industry that is constantly evolving makes it [...]

Optimizing Google Shopping Campaigns Through Account Structure

Optimizing Google Shopping Campaigns Through Account Structure

A while back I wrote about the importance of account structure when optimizing a paid search campaign.  The key, we discovered, is structuring [...]

How To Handle Google Local Reviews

How To Handle Google Local Reviews

Reviews are important for local business, and Google local reviews are one of the most important of all. Not only are reviews on Google Maps [...]

Choosing a CMS Platform

Choosing a CMS Platform

Content Management Systems fit into four categories: (1) Open Source Solutions; (2) DIY (Do It Yourself) Solutions; (3) Small niche CMS solutions; [...]

Google Rolls Out New Trusted Store Requirements

Google Rolls Out New Trusted Store Requirements

Google trusted stores have been around for a while, but up until a few months ago, getting a badge was complicated to accomplish. Google has since [...]

Crowdsourcing: Create Content & Build Trust

Crowdsourcing: Create Content & Build Trust

Creating content is not easy; writer’s block can rear its ugly head at the wrong time. Why not leverage your social communities and have them [...]

Planning Ahead for a New Standard: Universal Analytics

Planning Ahead for a New Standard: Universal Analytics

Google’s Universal Analytics will be the new standard for collecting and organizing data, giving you a more accurate picture of how users interact [...]

How to Leverage YouTube and Wistia

How to Leverage YouTube and Wistia

As more and more businesses realize the power of video with regard to their digital marketing strategy, the confusion continually grows over the use [...]

Why Mobile Sites are Key to SEO in 2015

Why Mobile Sites are Key to SEO in 2015

It is no surprise that mobile usage is quickly surpassing desktop usage, in fact, in 2014 mobile usage over took desktop usage for the first [...]

Using an Agency to Build Your Startup Site, Part 2: Planning the Project

Using an Agency to Build Your Startup Site, Part 2: Planning the Project

This is part two of a four-part series covering what we’ve learned working in and with startups to build their core product. The first [...]