Wakefly Blog
Twitter Raises The Ante For Social Media Marketing Supremacy
Twitter is no longer a nice little social media platform lurking in the shadows behind Facebook, LinkedIn, Pinterest & Instagram. As of September [...]
Why it’s Time to Stop Using a Homepage Carousel
Did you know that less than 10% of website users are interacting with homepage carousel features?Rotating banners are used on many sites – but [...]
What’s More Important in Paid Search – Click Through Rate or Conversion Rate?
CTR & Conversion RatesManaging a paid search account can be complicated, especially when measuring success. There are a number of best practices [...]
3 Ways Your Company Can Utilize Video
For years, companies have utilized video content as a way to promote themselves on the internet to drive further business and generate leads. Today, [...]
Advanced Segmentation Will Improve Your Results
Google Analytics offers the ability to use and create custom segments or filters for more targeted reporting. Why is this important? This is [...]
What Net Neutrality Means for Internet Marketing
Internet marketers have relied on net neutrality to level the playing field and allow new content providers and ad networks to challenge [...]
The Challenges of Long Scroll Pages & Single Page Applications (SPA)
The biggest challenge of Long Scroll Pages or Single Page Applications (SPA) in design, is the concept of not foregoing functionality for design. In [...]
Pinterest for Business – To Pin or Not to Pin?
Today, most businesses have some sort of social media presence, whether it’s on Facebook, Twitter, LinkedIn, Google+ or a combination of them all. [...]
Using Structured Data for SEO
Structured data is any markup that defines rich information for the search engines. Rich information is anything that goes beyond that in a normal [...]
Using an Agency to Build Your Startup Site, Part 3: Building the Site
This is part three of a four-part series covering what we’ve learned working in and with startups to build their core product. The first [...]
Measure in SEO Pixel Width Limits, not Character Counts
As search engines advance, they are delivering more information to users within the results (never requiring that people travel to a website). Ensure [...]
Adding Product Variants to a Product Feed
Setting up the product feed in your Google Merchant Center account is no small feat and is necessary for running successful Google Shopping [...]