Wakefly Blog
Lead Attribution for Higher Education Marketing
As a student recruitment manager in higher education marketing, you have a lot of work to do with little time. With budgets as constrained as they [...]
Using Interactive Content to Boost Engagement
What is Interactive ContentInteractive content can be anything that the user has the ability to change or something that changes due to a user’s [...]
Use Tracking to Build a Better Audience For Your High Tech Company
If a business wants to make any forward progress in the high-tech industry, it needs to spend money. However, money is a limited resource, especially [...]
Do Bing Image Ad Extensions Really Work?
Anyone in the PPC advertising world knows that Bing is often the copycat little brother of Google Ads. Many features Bing has released over the years [...]
Use Conversion Optimization to Lower Your School’s CPL
Many students complain of increasing tuition rates for higher education. Many marketing managers for higher ed institutions complain about the rising [...]
So You Just Received a Round of Funding? Now What? Build a Website.
Newly funded startups may already have some kind of web presence, especially if the product is Internet-related. If so, this is the time to [...]
Setting Your Website Up for Success: Part 4 of 4
This is the final post in my 4 part series documenting Wakefly’s proven process for the creation and delivery of a successful website. In the first 3 [...]
Analyzing Competitor Pages for Higher Keyword Rankings
There seem to be hundreds of SEO best practices, but how do you know which ones to follow when optimizing your keywords for higher rankings?We all [...]
How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead
Many people see the new calendar year as a wealth of opportunities and a chance to change for the better. However, it can be a worrisome time if you [...]
PDF File Reporting: A Case Study
This case study uses methods outlined in my blog post, The Ultimate Guide to Properly Tracking PDF Files and Presenting the Collected Data.To [...]
The Ultimate Guide to Properly Tracking PDF Files and Presenting the Data Collected
For many companies, PDF file downloads are a key performance indicator that cannot go unchecked. PDF files are the way to provide clients with [...]
How to Market Your Software Digitally
As part of the High-Tech industry, you’re paving the way for new discoveries and benefits for your clientele, whether they are businesses or the [...]