Posted on 8/27/2015 in Digital Marketing

By Dean Dorazio

Anyone who creates content understands the thorough process of brainstorming, researching, writing, editing and proofreading. When a content writer writes, they add an element of themselves to the piece, which is often what attracts readers. But just like most things on the internet, the content you create typically has a relatively short window to make an impact. Here are some things I do to keep my content alive:

Make Sure Posts are Optimized

There are a lot of articles on basic SEO tactics, but for those less technically minded, there are a few easy things you can do to each piece of content you write to ensure that it is properly optimized! Make sure your post is focusing on a long-tailed keyword. Long-tailed keywords are helpful because they are more specific, increasing that chance that when someone searches for a more specific topic, your post will be shown by the search engine. Another easy way to stand out to a search engine is to write a Meta Description. These descriptions are what you use to grab the attention of the reader if your content is displayed, so it is important that it is informative and contains your long-tailed keyword. It’s considered a best practice to keep Meta Descriptions under 115 characters so they can be viewed on mobile devices.

Re-Tweet Older Posts

Integrate your older blog posts into your tweeting schedule in between new content and content curated from other sources. It is important to change the phrasing of the tweet so your followers don’t feel like they’re being spammed. One of the best times to re-post old content is if you have just created new content that is supported by an old piece. Before you tweet the new content, let your Twitter followers know that this piece will help them understand your next piece.

To post and re-post tweets and ensure they are spaced out enough, I use SproutSocial. I can select as many days and times as I want, which makes it easier to ensure each piece of content I write gets the love and attention it deserves.

Link Older Content in Newer Content

Integrate links to older content in new posts. This is a good practice for a variety of reasons. First, your information and teachings build on themselves and your followers can learn as you learn. Second, it drives more traffic to content that might otherwise fall to the wayside. Any content that remains relevant should continue to be referenced to keep visitors happily learning and on your website.

When it comes to content sharing practices, these tips are just the tip of the iceberg. If you are interested in additional information on social media marketing, check out our tips on content, community, and customer service!

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