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Updating Google Analytics Data Retention Settings

Updating Google Analytics Data Retention Settings

As part of General Data Protection Regulation (GDPR) Compliance, if your company uses Google Analytics, new Data Retention settings will soon take [...]

How to Use LinkedIn Video Ad Campaigns

How to Use LinkedIn Video Ad Campaigns

Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]

10 Tips for Crafting a Successful Mobile Marketing Strategy

10 Tips for Crafting a Successful Mobile Marketing Strategy

Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]

Translating Keyword Research into a Content Strategy

Translating Keyword Research into a Content Strategy

As you saw in the 7 Step Guide to Content Marketing Success, you need to make sure that you really understand what information your audience is [...]

3 Paid Search Metrics You Should Be Reviewing Constantly

3 Paid Search Metrics You Should Be Reviewing Constantly

Monitoring paid search accounts can be an overwhelming task. There are so many numbers in there that sometimes you just don’t even know where to [...]

Is It Good Marketing Or Are You Just Lucky?

Is It Good Marketing Or Are You Just Lucky?

There are millions of marketing campaigns being run at any given time.  Marketers spend hours upon hours conceiving and developing these [...]

Top 5 Qualities to Look for in a Digital Agency

Top 5 Qualities to Look for in a Digital Agency

It’s very common for businesses to partner with outside vendors like a digital agency to help them complete a variety of business initiatives. The [...]

Not All Paid Ads Are Created Equal

Not All Paid Ads Are Created Equal

Not all paid ads are created equal. The number of platforms in which you can pay for advertisements seems to be continuously growing. Between Google [...]

7 Ways to Boost Traffic Without a Big Budget

7 Ways to Boost Traffic Without a Big Budget

Driving more traffic to your website is one of the most cost effective ways to boost your business. While big corporations spend thousands of dollars [...]

An Overview of Super Bowl LII Through Google Trends

An Overview of Super Bowl LII Through Google Trends

Google Trends recently released a story about Super Bowl LII search trends and I found that it’s quite interesting.To start things off, when I got [...]

How to Select the Best Leading Indicators and KPIs for Digital Marketing

How to Select the Best Leading Indicators and KPIs for Digital Marketing

We get this question a lot from our clients, and it usually isn’t an easy one to answer.  There is so much data available to us these [...]

5 Things No One Told You About SEO

5 Things No One Told You About SEO

In this article, we're going to explore the top 5 things that I've come to find most important to know about SEO:1. Speak to the customer, not the [...]