Wakefly Blog
The Doctor Is In Thanks To Google Symptom Search
When you have a question, you go to Google. You have a health concern you go to…Google? That’s right, if you’re like so many people, you’ve probably [...]
5 Google Ads Game Changers You Need To Know
On May 24th, at this year’s Google Performance Summit, Google unveiled some game-changing updates to Google Ads. With mobile searches having [...]
Using Social Media to Attract and Engage with Your Potential Students
It’s 2016, do you know where your students are?In this new age of technology, traditional marketing techniques don’t fare very well. People have [...]
Three Tips to Create Ads that Beat Banner Blindness
I overheard an important question the other day, posed by one of my coworkers:When was the last time you actually clicked on a banner ad?As a display [...]
A Beginners Guide to Instagram For Your Business
Instagram has taken the social media world by storm, with growth rates soaring and expected ad revenue of 2.81 billion by 2017. The platform started [...]
How to Develop an Intuitive Site Architecture: Part 2 of 3
In part one of the series, we got to know your target audience by refining personas, but in this segment of the series we will talk about defining [...]
5 Indirect Benefits You Should Receive From Your Digital Marketing Agency
There are many reasons to contract a marketing agency. Regardless of your specific reasons, there are direct benefits that are addressed when you [...]
Making An Impact On Facebook: Paying To Play
The days of organic reach on Facebook are long gone and hard to find. Today, you can only reach 1-2% of your community organically now if you’re [...]
Siloing Your Content to Increase Conversions
There isn’t much out there on the vast internet when it comes to silo-ing your content, save for one great article that I found that went very in [...]
How to Develop an Intuitive Site Architecture: Part 1 of 3
I have been working with websites for the better half of my career, and one of the things I hear most often from other website professionals is that [...]
Lead Attribution for Higher Education Marketing
As a student recruitment manager in higher education marketing, you have a lot of work to do with little time. With budgets as constrained as they [...]
Using Interactive Content to Boost Engagement
What is Interactive ContentInteractive content can be anything that the user has the ability to change or something that changes due to a user’s [...]