Wakefly Blog
Components of the Martech Stack, a Glossary
Marketing has become a technical endeavor. While the theory and methodology still relies heavily on invoking and responding to human behavior, the [...]
5 Ways to Take your Website from Static to Ecstatic
It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]
GDPR Implementation - What We've Seen So Far
The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]
Gmail Productivity Tips, the New UI and Beyond
There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]
Kentico 12’s MVC Update: What Does It Mean?
If you’re an existing Kentico customer, you know that a new version is typically released each fall. This year, it’s version 12, and Kentico has been [...]
Benchmark Report: Website Users by Acquisition Channel
Clients ask us all the time how they are doing when compared to everyone else. While I don’t think you can always compare yourself to others, it is [...]
4 Benefits of Using a Content Management System (CMS)
Not too long ago, adding, updating and managing a website’s content was a tedious and technical process. Modern Content Management Systems (CMS) are [...]
Using Personas and Buyer Journeys to Improve Website Lead Generation
There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]
Omnichannel vs Multi Channel Marketing: What's the Difference?
Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]
Let's Encrypt: Should You Stop Paying for SSL Certificates?
Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]
How Well Do You Really Know Your Target Audience?
This is the question you must ask yourself before embarking on your next website redesign, email campaign or product launch. How are you going to [...]
What Are Chatbots and How Do You Use Them?
Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]