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Benchmark Report: Website Users by Acquisition Channel

Benchmark Report: Website Users by Acquisition Channel

Clients ask us all the time how they are doing when compared to everyone else. While I don’t think you can always compare yourself to others, it is [...]

4 Benefits of Using a Content Management System (CMS)

4 Benefits of Using a Content Management System (CMS)

Not too long ago, adding, updating and managing a website’s content was a tedious and technical process. Modern Content Management Systems (CMS) are [...]

Using Personas and Buyer Journeys to Improve Website Lead Generation

Using Personas and Buyer Journeys to Improve Website Lead Generation

There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]

Omnichannel vs Multi Channel Marketing: What's the Difference?

Omnichannel vs Multi Channel Marketing: What's the Difference?

Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]

How Well Do You Really Know Your Target Audience?

How Well Do You Really Know Your Target Audience?

This is the question you must ask yourself before embarking on your next website redesign, email campaign or product launch. How are you going to [...]

What Are Chatbots and How Do You Use Them?

What Are Chatbots and How Do You Use Them?

Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]

How to Use LinkedIn Video Ad Campaigns

How to Use LinkedIn Video Ad Campaigns

Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]

10 Tips for Crafting a Successful Mobile Marketing Strategy

10 Tips for Crafting a Successful Mobile Marketing Strategy

Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]

10 Reasons to Use a WordPress Theme for your Business Website

10 Reasons to Use a WordPress Theme for your Business Website

Building or redesigning a new website is a major decision for any business. There are dozens of content management platforms out there so you want to [...]

Is It Good Marketing Or Are You Just Lucky?

Is It Good Marketing Or Are You Just Lucky?

There are millions of marketing campaigns being run at any given time.  Marketers spend hours upon hours conceiving and developing these [...]

How Project Management Can Help You in Everyday Life

How Project Management Can Help You in Everyday Life

I have to be honest with you: I have yet to come across anyone over the course of my career that “wanted” to be a project manager. Including myself. [...]