Wakefly Blog
Securing A True Marketing Partner, Not Simply A Checkbox Vendor
Cold outreach is a part of my daily routine. Apart from the unwavering drive to build new relationships and the occasional rush in finally getting [...]
Why Financial Institutions Should Invest In Paid Marketing
As a financial institution, you deal with investments on a daily basis which means you understand the value of a good one when you see it. There are [...]
An Inside Look at How One Credit Union is Responding to the Pandemic
We are coming up on the one month mark since the WHO officially declared the Coronavirus a “pandemic”, the world has undoubtedly been shaken to its [...]
Using Paid Search to Safeguard Your Brand
When it comes to paid search, should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It [...]
Why Your Website & Digital Marketing Is More Important Now Than Ever
Coronavirus. It’s here and it’s all anyone can think about. It’s impacted everything - our health, school, work, play, shopping. It’s even [...]
3 Best Practices for International SEO
With the rise of the digital economy, marketers can now serve companies just as well remotely. Tools like Zoom and Slack make communication [...]
The Anatomy of a Successful Bank Website Design
When you think about anatomy, you might picture parts of a body that are all interconnected to form a whole person. A website can also be broken down [...]
How a Poorly Maintained Website Can Cost You Customers
Keeping your corporate website healthy and up to date has a far greater impact on your client development and retention than you may think. Where [...]
Uncovering Your Company’s Compelling Business Reasons for a Website Redesign: A Multi-Part Series
Did you know that most companies redesign their website every three to five years? It’s important to understand and acknowledge the critical role [...]
How to Use Your Website to Stand Out in a Competitive Market: A Multi-Part Series
Is your industry a crowded and competitive marketplace? How do you stand out and differentiate yourself from your competitors online? Trying to quiet [...]
How to Develop a Content Marketing Plan
Developing a content marketing plan may sound like a daunting task - but if you are organized, it's actually fairly quick to put together. Typically, [...]
How to Align Your Website with Your Business Goals: A Multi-Part Series
Being in business development, I speak to many potential clients about their website needs. To align our potential clients’ websites with their [...]