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reviews
How to Leverage Reviews and Recommendations in your Marketing

How to Leverage Reviews and Recommendations in your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]

ADA
How Do I Make My Website ADA Compliant?

How Do I Make My Website ADA Compliant?

Many people have asked me “Do I need to be concerned with making sure my website complies with the ADA?”. The answer is “yes”, but it’s hard to say [...]

SSL
Let's Encrypt: Should You Stop Paying for SSL Certificates?

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]

Understanding site speed reports
Understanding the Site Speed Reports in Google Analytics

Understanding the Site Speed Reports in Google Analytics

Google Analytics is one of the most powerful marketing tools you can use to gain a deeper understanding of your user experience across your website. [...]

budget
Digital Marketing with a Limited Budget

Digital Marketing with a Limited Budget

We often get prospects on the phone that are very nervous about starting a digital marketing project because of the perceived costs involved.  [...]

chatbot
What Are Chatbots and How Do You Use Them?

What Are Chatbots and How Do You Use Them?

Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]

native advertising
What is Native Advertising and How Can You Leverage It?

What is Native Advertising and How Can You Leverage It?

Native advertising has been around for a while now. They are paid ads that are shown with the same editorial format and style as the organic content [...]

image alt tags
Why You Shouldn't Overlook the Use of Alternate Text

Why You Shouldn't Overlook the Use of Alternate Text

Images play a key role in websites. They enhance design, help convey meaning, and assist in site functionality. However, from time to time, we run [...]

GDPR
Updating Google Analytics Data Retention Settings

Updating Google Analytics Data Retention Settings

As part of General Data Protection Regulation (GDPR) Compliance, if your company uses Google Analytics, new Data Retention settings will soon take [...]

quality assurance
Quality Assurance and Your Website: How Much is Enough?

Quality Assurance and Your Website: How Much is Enough?

When it comes to website development, Quality Assurance is an area where seemingly reasonable expectations can far exceed a seemingly reasonable [...]

linked-in-video.png
How to Use LinkedIn Video Ad Campaigns

How to Use LinkedIn Video Ad Campaigns

Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]

mobile marketing
10 Tips for Crafting a Successful Mobile Marketing Strategy

10 Tips for Crafting a Successful Mobile Marketing Strategy

Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]