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A/B testing
A Beginner’s Guide to A/B Testing

A Beginner’s Guide to A/B Testing

What is A/B Testing?A/B testing, also known as bucket testing and split-run testing, is a randomized experiment in web analytics, which has two [...]

Gutenberg
Getting Started with React and Gutenberg

Getting Started with React and Gutenberg

The release of WordPress 5.0 is expected on November 19th, 2018 - and with it brings a major change in the form of the default Gutenberg editor. In [...]

Kentico Connections
Notes from Kentico Connections 2018 in Chicago

Notes from Kentico Connections 2018 in Chicago

The other week was a busy travel week with three of us at Kentico Connections in Chicago and another one of us at the Umbraco US Festival - also in [...]

perception
HTML: Perception vs Reality, from an Accessibility Point of View

HTML: Perception vs Reality, from an Accessibility Point of View

There is a common theme that I’ve found from running accessibility audits on websites. Many of us use HTML based on our perceptions rather than on [...]

digital marketing
How to Drive Digital Marketing Growth

How to Drive Digital Marketing Growth

We are asked all the time, “My traffic is down and I don’t know why...Can you help me?”  Regardless of the fact that it could be any one of a [...]

2019 budget
Things to Consider When Preparing Your 2019 Digital Marketing Budget

Things to Consider When Preparing Your 2019 Digital Marketing Budget

With 2018 already winding down, it’s time to start planning your 2019 budget now to be sure that you can secure the funds necessary to achieve your [...]

wordpress
When is WordPress Enough?

When is WordPress Enough?

Enough, you say? Many proponents of WordPress would vehemently argue that there's nothing the open source CMS can't do. Technically, this is true. [...]

artificial intelligence
Digital Marketing Applications of Artificial Intelligence

Digital Marketing Applications of Artificial Intelligence

It’s widely known that marketing is becoming more and more technical.  All you have to do is look at the number of software applications out [...]

AI
Artificial Intelligence: More than Robots

Artificial Intelligence: More than Robots

The term “robot” is not a synonym for Artificial Intelligence (AI), even though it is sometimes used in that way. A robot is a container for AI, [...]

Hypergrowth 2018
Recap: Hypergrowth 2018 (Boston)

Recap: Hypergrowth 2018 (Boston)

Hypergrowth 2018 in Boston, MA was a big hit. The day was full of extraordinary speakers taking the stage and sharing with us what makes them [...]

martech stack
Components of the Martech Stack, a Glossary

Components of the Martech Stack, a Glossary

Marketing has become a technical endeavor. While the theory and methodology still relies heavily on invoking and responding to human behavior, the [...]

Inbound 2018
What We Learned from Inbound 2018

What We Learned from Inbound 2018

Well, Inbound 2018 has come to a close, and I am left with pages and pages of notes and photos taken of the screens to make some sense of.  It [...]