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conversion rates
8 Ways That You Can Improve Conversion Rates on your Website

8 Ways That You Can Improve Conversion Rates on your Website

So you’ve got a consistent stream of visitors coming to your website, but how do you get them to convert? All the web traffic in the world doesn’t [...]

related keywords
Related Keywords and SEO - It's All Relative

Related Keywords and SEO - It's All Relative

As you are generating content for your website, it’s important to make sure you use the right keywords in your SEO strategy. But have you heard of [...]

web design
5 Ways to Take your Website from Static to Ecstatic

5 Ways to Take your Website from Static to Ecstatic

It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]

browser with lock
GDPR Implementation - What We've Seen So Far

GDPR Implementation - What We've Seen So Far

The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]

Gmail features
Gmail Productivity Tips, the New UI and Beyond

Gmail Productivity Tips, the New UI and Beyond

There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]

Kentico 12
Kentico 12’s MVC Update: What Does It Mean?

Kentico 12’s MVC Update: What Does It Mean?

If you’re an existing Kentico customer, you know that a new version is typically released each fall. This year, it’s version 12, and Kentico has been [...]

using negative keywords
The Benefits of Utilizing Negative Keywords in Paid Marketing

The Benefits of Utilizing Negative Keywords in Paid Marketing

Negative keywords are often overlooked, but they are a vital part of any successful Google Ads account. Negative keywords are words or phrases that [...]

Industry benchmarking analytics
Benchmark Report: Website Users by Acquisition Channel

Benchmark Report: Website Users by Acquisition Channel

Clients ask us all the time how they are doing when compared to everyone else. While I don’t think you can always compare yourself to others, it is [...]

personas
Using Personas and Buyer Journeys to Improve Website Lead Generation

Using Personas and Buyer Journeys to Improve Website Lead Generation

There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]

omnichannel vs multichannel
Omnichannel vs Multi Channel Marketing: What's the Difference?

Omnichannel vs Multi Channel Marketing: What's the Difference?

Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]

Google Sheets
How To Integrate Google Analytics Add-On in 7 Easy Steps

How To Integrate Google Analytics Add-On in 7 Easy Steps

Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]

Wakeflys ADA compliance process
Wakefly's Process to Help Your Site Become More ADA Compliant

Wakefly's Process to Help Your Site Become More ADA Compliant

Wakefly’s methodology is to review your website’s Critical Paths and Pages rather than to review every single page. If your website has many pages [...]