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What are Facebook Messenger Ads?

What are Facebook Messenger Ads?

Facebook Messenger Ads are an ad feature that allow customers to start a text conversation with your business simply by clicking a button. Basically, [...]

Reaching Your Millennial Audience

Reaching Your Millennial Audience

According to the U.S. Census, 2019 is the year that Millennials are poised to overtake Baby Boomers as the largest living generation. The term [...]

Digital Marketing Trends to Look for in 2019

Digital Marketing Trends to Look for in 2019

2019 is poised to be a great year for digital marketers. There are more options today for engaging with your users than ever before, but where do you [...]

Social Media Trends for 2019

Social Media Trends for 2019

It’s been a great year for social media, in it’s ever changing landscape, social media platforms such as Facebook, Twitter, Instagram, WhatsApp, [...]

2018 Digital Marketing Tools to be Thankful For

2018 Digital Marketing Tools to be Thankful For

As I prepare for the Thanksgiving weekend, I have been dreaming about all of the wonderful, gluttonous food that I will be eating over the coming [...]

A Beginner’s Guide to A/B Testing

A Beginner’s Guide to A/B Testing

What is A/B Testing?A/B testing, also known as bucket testing and split-run testing, is a randomized experiment in web analytics, which has two [...]

How to Drive Digital Marketing Growth

How to Drive Digital Marketing Growth

We are asked all the time, “My traffic is down and I don’t know why...Can you help me?”  Regardless of the fact that it could be any one of a [...]

Things to Consider When Preparing Your 2019 Digital Marketing Budget

Things to Consider When Preparing Your 2019 Digital Marketing Budget

With 2018 already winding down, it’s time to start planning your 2019 budget now to be sure that you can secure the funds necessary to achieve your [...]

Digital Marketing Applications of Artificial Intelligence

Digital Marketing Applications of Artificial Intelligence

It’s widely known that marketing is becoming more and more technical.  All you have to do is look at the number of software applications out [...]

Artificial Intelligence: More than Robots

Artificial Intelligence: More than Robots

The term “robot” is not a synonym for Artificial Intelligence (AI), even though it is sometimes used in that way. A robot is a container for AI, [...]

Recap: Hypergrowth 2018 (Boston)

Recap: Hypergrowth 2018 (Boston)

Hypergrowth 2018 in Boston, MA was a big hit. The day was full of extraordinary speakers taking the stage and sharing with us what makes them [...]

What We Learned from Inbound 2018

What We Learned from Inbound 2018

Well, Inbound 2018 has come to a close, and I am left with pages and pages of notes and photos taken of the screens to make some sense of.  It [...]