Wakefly Blog
Four Tips to Create Ads That Beat Banner Blindness
I overheard an important question the other day, posed by one of my coworkers:When was the last time you actually clicked on a banner ad?As a Digital [...]
Using Paid Search to Safeguard Your Brand
When it comes to paid search, should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It [...]
Is Your Content Optimized for SEO? Let’s Cover Some Basics!
Content is essential for any website. As you or your team are generating content, checking for SEO is critical in boosting your website visitors and [...]
Why Your Website & Digital Marketing Is More Important Now Than Ever
Coronavirus. It’s here and it’s all anyone can think about. It’s impacted everything - our health, school, work, play, shopping. It’s even [...]
3 Best Practices for International SEO
With the rise of the digital economy, marketers can now serve companies just as well remotely. Tools like Zoom and Slack make communication [...]
The Ramifications of Google's January 2020 Core Update
On January 16th, Google completed the roll-out of its latest broad core update. Google provides very little information about these large algorithm [...]
PPC Trends for 2020
As the calendar turns to the year 2020, which sounds like a made up year, I wonder what the future holds for PPC marketing. There are many of these [...]
2019 Digital Marketing: Year in Review
In just a few short days, we will say goodbye to 2019. As we come to the end of the year (and decade), it’s a great time to reflect on our successes, [...]
3 Easy Ways to Improve Conversion Rate on Your Website
Increasing your website's conversion rate is one of the top concerns for most businesses. You may have good traffic, but that won't mean anything if [...]
How to Show Up In Local Search
Have you ever conducted a Google search for a local service? Of course you have! Whether you’re looking for the best nearby restaurant for date [...]
How to Develop a Content Marketing Plan
Developing a content marketing plan may sound like a daunting task - but if you are organized, it's actually fairly quick to put together. Typically, [...]
3 B2B Growth Hacking Tips For Your Website
B2B (Business to Business) marketers and business owners are always seeking new ways to grow their company. One of the most important ways to build [...]