Wakefly Blog
The Ramifications of Google's January 2020 Core Update
On January 16th, Google completed the roll-out of its latest broad core update. Google provides very little information about these large algorithm [...]
PPC Trends for 2020
As the calendar turns to the year 2020, which sounds like a made up year, I wonder what the future holds for PPC marketing. There are many of these [...]
2019 Digital Marketing: Year in Review
In just a few short days, we will say goodbye to 2019. As we come to the end of the year (and decade), it’s a great time to reflect on our successes, [...]
3 Easy Ways to Improve Conversion Rate on Your Website
Increasing your website's conversion rate is one of the top concerns for most businesses. You may have good traffic, but that won't mean anything if [...]
How to Show Up In Local Search
Have you ever conducted a Google search for a local service? Of course you have! Whether you’re looking for the best nearby restaurant for date [...]
How to Develop a Content Marketing Plan
Developing a content marketing plan may sound like a daunting task - but if you are organized, it's actually fairly quick to put together. Typically, [...]
3 B2B Growth Hacking Tips For Your Website
B2B (Business to Business) marketers and business owners are always seeking new ways to grow their company. One of the most important ways to build [...]
Best Digital Marketing Strategies for Logistics Companies
Logistics companies have traditionally been late adopters when it comes to Digital Marketing. They have relied heavily on relationship-based selling [...]
What is Site Structure and Why is It Important to SEO?
Every website has a structure, but in this blog, we are addressing the site structure for your website. The structure of your website is how you [...]
3 Tips to Avoid Destroying Your Search Ranking During a Website Redesign
All too often developing a comprehensive strategy to ensure search rankings are maintained during a website redesign fall to the backburner. There [...]
Optimize your Web Content with this 10-Point SEO Checklist
Well-optimized content is key to having a successful website. However, with Google’s ongoing updates to their algorithms, it can be difficult to stay [...]
What are SERP Features? Part 2
In our previous blog, What are SERP features? Part 1, we provided a general overview of SERP features, and listed ones you will likely encounter. In [...]