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Optimizing Google Shopping Campaigns Through Account Structure

Optimizing Google Shopping Campaigns Through Account Structure

A while back I wrote about the importance of account structure when optimizing a paid search campaign.  The key, we discovered, is structuring [...]

How To Handle Google Local Reviews

How To Handle Google Local Reviews

Reviews are important for local business, and Google local reviews are one of the most important of all. Not only are reviews on Google Maps [...]

Google Rolls Out New Trusted Store Requirements

Google Rolls Out New Trusted Store Requirements

Google trusted stores have been around for a while, but up until a few months ago, getting a badge was complicated to accomplish. Google has since [...]

Crowdsourcing: Create Content & Build Trust

Crowdsourcing: Create Content & Build Trust

Creating content is not easy; writer’s block can rear its ugly head at the wrong time. Why not leverage your social communities and have them [...]

Planning Ahead for a New Standard: Universal Analytics

Planning Ahead for a New Standard: Universal Analytics

Google’s Universal Analytics will be the new standard for collecting and organizing data, giving you a more accurate picture of how users interact [...]

How to Leverage YouTube and Wistia

How to Leverage YouTube and Wistia

As more and more businesses realize the power of video with regard to their digital marketing strategy, the confusion continually grows over the use [...]

Why Mobile Sites are Key to SEO in 2015

Why Mobile Sites are Key to SEO in 2015

It is no surprise that mobile usage is quickly surpassing desktop usage, in fact, in 2014 mobile usage over took desktop usage for the first [...]

Google Partners Introduces Shopping Campaign Certification

Google Partners Introduces Shopping Campaign Certification

With the push Google gave shopping campaigns in 2014, it should come as no surprise that Google recently introduced a shopping campaign certification [...]

9 SEO Changes that Influence SEM in 2015

9 SEO Changes that Influence SEM in 2015

Like a Chameleon, search engine visibility strategies are constantly changing. Much like a chameleon’s changing color helps it survive, your search [...]

How to Create an Ecommerce Sales Goal in Google Analytics

How to Create an Ecommerce Sales Goal in Google Analytics

Google Analytics is a beast of a marketing tool that can be used to do countless useful things. As with most things in life some of these things are [...]

How to Use Wikipedia for SEO

How to Use Wikipedia for SEO

Wikipedia is a free, non-profit online encyclopedia. It ranks among the top 10 most popular websites in the world and ranks well for countless [...]

Start the New Year Off Right with a Content Makeover

Start the New Year Off Right with a Content Makeover

It’s that time of year where we are all making resolutions. Exercise more, start that new diet, read more, etc. There is another resolution to [...]