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How to Utilize Content Types in Web Templates

How to Utilize Content Types in Web Templates

When you develop a website and utilize content types, you have to consider how you will organize the page for future management and use. One [...]

Optimize Marketing Data with Proper Audience Segments

Optimize Marketing Data with Proper Audience Segments

In many cases, the information that clients use in Google Analytics seems like it should be straight forward and simple to track. The challenge comes [...]

How to Qualify to be a Google Trusted Store

How to Qualify to be a Google Trusted Store

Are you an online merchant that is having difficulty gaining traction with your Google Shopping campaign or your Google Ads account? Becoming a [...]

Display Advertising and Franchise Location Targeting

Display Advertising and Franchise Location Targeting

Utilizing Display Advertising to Get Granular with Franchise Location TargetingDisplay advertising is the easiest and most efficient channel for lead [...]

Optimizing Local SEO for Franchises

Optimizing Local SEO for Franchises

Local SEO for franchises can play a big part in your success in not only finding new customers, but also attracting potential franchisees to want to [...]

Top 5 Tips for Franchise Digital Marketing

Top 5 Tips for Franchise Digital Marketing

Wakefly’s Top 5 Tips for Franchise Digital Marketing!When it comes to franchise digital marketing, there are a lot of factors to consider. PPC and [...]

Why it’s Time to Stop Using a Homepage Carousel

Why it’s Time to Stop Using a Homepage Carousel

Did you know that less than 10% of website users are interacting with homepage carousel features?Rotating banners are used on many sites – but [...]

Twitter Raises The Ante For Social Media Marketing Supremacy

Twitter Raises The Ante For Social Media Marketing Supremacy

Twitter is no longer a nice little social media platform lurking in the shadows behind Facebook, LinkedIn, Pinterest & Instagram. As of September [...]

3 Ways Your Company Can Utilize Video

3 Ways Your Company Can Utilize Video

For years, companies have utilized video content as a way to promote themselves on the internet to drive further business and generate leads. Today, [...]

What’s More Important in Paid Search – Click Through Rate or Conversion Rate?

What’s More Important in Paid Search – Click Through Rate or Conversion Rate?

CTR & Conversion RatesManaging a paid search account can be complicated, especially when measuring success. There are a number of best practices [...]

Advanced Segmentation Will Improve Your Results

Advanced Segmentation Will Improve Your Results

Google Analytics offers the ability to use and create custom segments or filters for more targeted reporting. Why is this important? This is [...]

What Net Neutrality Means for Internet Marketing

What Net Neutrality Means for Internet Marketing

Internet marketers have relied on net neutrality to level the playing field and allow new content providers and ad networks to challenge [...]