Wakefly Blog
Getting Started with Web Content Personalization
Personalizing the content on your site to the user who is viewing it is one of the best tools available to marketers trying to drive conversions, but [...]
How to Conduct Competitive Keyword Research Using SEMRush
Nowadays, there are plenty of tools you can take advantage of to monitor your competition. My tool of choice recently has been SEMRush, which [...]
The First Official Amazon Prime Day
Today, Wednesday July 15[sup]th[/sup] marks the first official Prime Day, a monstrous online sale on hosted by one of the largest online retailers. [...]
Brand Building Lessons from Ancient Rome
Mass media is a term that is constantly thrown around, with most people immediately thinking of news broadcasts like CNN and websites like [...]
How to Find SEO Elements in the Page Source
Many people who work in SEO are able to pick up a little bit of HTML along the way. Recognizing different bits of code on a page and knowing what [...]
Increasing Local Business Search Visibility Through Backlinks
When deciding where to spend their marketing dollars, many local businesses don’t realize that their offline activities are related to their [...]
From the Desk of an Intern: Time Management
Internships are a fantastic way to grow and build skills applicable to your major while allowing you to improve general life skills like time [...]
A PPC Deflategate Story: Lowering Cost per Conversions
Unless you have been living under a rock the last few months you may have heard a little something about Tom Brady and the Patriots (allegedly) [...]
Content Aggregation: The Show and Tell Of Digital Marketing
Remember when you were in grade school and your class had show & tell? You would bring in your favorite Darth Vader toy (well I did) and tell [...]
A/B Testing: Using Google Experiments to Bring Out the Best in Your Web Site
A web site is something that you are never truly done updating. A/B testing, or split testing, is one of the easiest ways to find out how to get the [...]
How to Relax Talent in Front of the Camera for Corporate Video Production
Let’s face it, most full-time employees at your company are not actors. They may go home and watch big brother or survivor, but the thought [...]
An Introduction to Promoted Pins
Aside from the powerhouse ‘usuals’ of social media promotion (Facebook and Twitter) have you considered, or been considering, monetizing your [...]