Wakefly Blog
A PPC Deflategate Story: Lowering Cost per Conversions
Unless you have been living under a rock the last few months you may have heard a little something about Tom Brady and the Patriots (allegedly) [...]
Content Aggregation: The Show and Tell Of Digital Marketing
Remember when you were in grade school and your class had show & tell? You would bring in your favorite Darth Vader toy (well I did) and tell [...]
A/B Testing: Using Google Experiments to Bring Out the Best in Your Web Site
A web site is something that you are never truly done updating. A/B testing, or split testing, is one of the easiest ways to find out how to get the [...]
How to Relax Talent in Front of the Camera for Corporate Video Production
Let’s face it, most full-time employees at your company are not actors. They may go home and watch big brother or survivor, but the thought [...]
An Introduction to Promoted Pins
Aside from the powerhouse ‘usuals’ of social media promotion (Facebook and Twitter) have you considered, or been considering, monetizing your [...]
Leverage Twitter Cards for Enhanced Social Media Sharing
Most marketers have caught onto the importance of including a social media sharing widget on their site to provide visitors with a one-click method [...]
The Causes and Effects of an Google Ads Appeal
Recently, we had a client who was dealing with a serious accusation from Google that essentially claimed they were trying to game the [...]
Google’s New “Nearby Business” Mobile Ads
Last week, Google announced another addition to their ever growing mobile ad format, with a new update affecting location-based searches. The [...]
Top 5 Tools for Spanish Keyword Research
I’m Jorge, a member of Wakefly’s digital marketing team, and a fluent Spanish speaker. As you all may know, the Spanish language is the 2nd most [...]
How to Utilize Social Media Tools to Increase Productivity
As social media platforms such as Facebook, Twitter, Pinterest and Instagram grow in popularity, so do the number of tools at the marketer’s disposal [...]
The 5 Basics of a Digital Marketing Internship
<p.I’m Peter, one of the interns at Wakefly this summer. If you are anything like I was coming into my first internship, you may think that [...]
5 Ways to Optimize your Meta Descriptions for Conversions
Like title tags, optimizing your meta descriptions can have a positive impact on driving traffic to your site. Below are 5 simple ways you can [...]