Wakefly Blog
How Well Do You Really Know Your Target Audience?
This is the question you must ask yourself before embarking on your next website redesign, email campaign or product launch. How are you going to [...]
What Are Chatbots and How Do You Use Them?
Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]
How to Use LinkedIn Video Ad Campaigns
Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]
10 Tips for Crafting a Successful Mobile Marketing Strategy
Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]
10 Reasons to Use a WordPress Theme for your Business Website
Building or redesigning a new website is a major decision for any business. There are dozens of content management platforms out there so you want to [...]
Is It Good Marketing Or Are You Just Lucky?
There are millions of marketing campaigns being run at any given time. Marketers spend hours upon hours conceiving and developing these [...]
How Project Management Can Help You in Everyday Life
I have to be honest with you: I have yet to come across anyone over the course of my career that “wanted” to be a project manager. Including myself. [...]
Top 5 Qualities to Look for in a Digital Agency
It’s very common for businesses to partner with outside vendors like a digital agency to help them complete a variety of business initiatives. The [...]
7 Ways to Boost Traffic Without a Big Budget
Driving more traffic to your website is one of the most cost effective ways to boost your business. While big corporations spend thousands of dollars [...]
How to Select the Best Leading Indicators and KPIs for Digital Marketing
We get this question a lot from our clients, and it usually isn’t an easy one to answer. There is so much data available to us these [...]
Is Your Website GDPR Compliant?
As the global economy moves into the 21st century and technology becomes even more prevalent, data management and protection standards must be [...]
Tips for Creating an Effective Project Plan
No one has ever accused me of being too spontaneous. While this might not make me a fun road trip companion, it does mean I can put together a pretty [...]