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What Information Should I be Tracking on my Website?

What Information Should I be Tracking on my Website?

So you’ve got Google Analytics (GA), maybe even Google Tag Manager (GTM), installed on your site and the analytics are pouring in. This is a great [...]

3 Ideas to Improve User Experience and Organic Ranking

3 Ideas to Improve User Experience and Organic Ranking

In this follow up article to “Quick Wins: 3 Cost Effective Ways to Market your Business on a Tight Budget”, we’re going to explore three more cheap [...]

Digital Marketing Tools Wakefly Is Thankful For

Digital Marketing Tools Wakefly Is Thankful For

As we enter the holiday season, we have reflected on all that has happened over the course of the year. We have made new friends and fostered the [...]

Do You Have the Right Content on Your Website?

Do You Have the Right Content on Your Website?

By now, we all know that content is king. But what we might not know, or maybe what some of us just might be ignoring, is that what really matters is [...]

Quick Wins: 3 Cost Effective Ways to Market your Business on a Tight Budget

Quick Wins: 3 Cost Effective Ways to Market your Business on a Tight Budget

Even if you’re operating on a small marketing budget, there are many tactics you can take to improve your website’s organic search engine rankings. [...]

Increase your Sales with Display Advertising this Holiday Season

Increase your Sales with Display Advertising this Holiday Season

If you’re like me – and 69% of other shoppers – you prefer to do as much of your shopping as you can online. And when you’ve been shopping around [...]

Top Takeaways from Inbound 2017

Top Takeaways from Inbound 2017

It was so much fun to attend Inbound 2017 this year!  I am always learning new things and meeting people from all over the world.  Since [...]

Are You Protecting Your Brand with Paid Search?

Are You Protecting Your Brand with Paid Search?

Should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It is also a question that is [...]

Why "Above The Fold" Doesn't Matter Anymore

Why "Above The Fold" Doesn't Matter Anymore

Anyone who has built or designed a website has surely run into conversations around the mythical “fold”. This often comes in the form of a client [...]

How to Develop a Content Marketing Plan

How to Develop a Content Marketing Plan

Developing a content marketing plan may sound like a daunting task - but if you are organized, it's actually fairly quick to put together. Typically, [...]

Where Does my Content Belong in the Marketing Stack?

Where Does my Content Belong in the Marketing Stack?

With software makers like Sitecore, Adobe and Acquia adding marketing automation features to their web content management software, the line between [...]

5 Ways to Use Web Personalization to Improve Customer Experience

5 Ways to Use Web Personalization to Improve Customer Experience

The term “customer experience” has become a bit of a marketing buzzword. However, unlike a lot of the jargon that you might come across in the realm [...]