Wakefly Blog
What We Learned from Inbound 2018
Well, Inbound 2018 has come to a close, and I am left with pages and pages of notes and photos taken of the screens to make some sense of. It [...]
8 Ways That You Can Improve Conversion Rates on your Website
So you’ve got a consistent stream of visitors coming to your website, but how do you get them to convert? All the web traffic in the world doesn’t [...]
Related Keywords and SEO - It's All Relative
As you are generating content for your website, it’s important to make sure you use the right keywords in your SEO strategy. But have you heard of [...]
5 Ways to Take your Website from Static to Ecstatic
It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]
GDPR Implementation - What We've Seen So Far
The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]
Gmail Productivity Tips, the New UI and Beyond
There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]
The Benefits of Utilizing Negative Keywords in Paid Marketing
Negative keywords are often overlooked, but they are a vital part of any successful Google Ads account. Negative keywords are words or phrases that [...]
4 Benefits of Using a Content Management System (CMS)
Not too long ago, adding, updating and managing a website’s content was a tedious and technical process. Modern Content Management Systems (CMS) are [...]
Using Personas and Buyer Journeys to Improve Website Lead Generation
There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]
Omnichannel vs Multi Channel Marketing: What's the Difference?
Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]
How To Integrate Google Analytics Add-On in 7 Easy Steps
Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]
How to Leverage Reviews and Recommendations in your Marketing
Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]