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Analyzing Competitor Pages for Higher Keyword Rankings

Analyzing Competitor Pages for Higher Keyword Rankings

There seem to be hundreds of SEO best practices, but how do you know which ones to follow when optimizing your keywords for higher rankings?We all [...]

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

Many people see the new calendar year as a wealth of opportunities and a chance to change for the better. However, it can be a worrisome time if you [...]

PDF File Reporting: A Case Study

PDF File Reporting: A Case Study

This case study uses methods outlined in my blog post, The Ultimate Guide to Properly Tracking PDF Files and Presenting the Collected Data.To [...]

The Ultimate Guide to Properly Tracking PDF Files and Presenting the Data Collected

The Ultimate Guide to Properly Tracking PDF Files and Presenting the Data Collected

For many companies, PDF file downloads are a key performance indicator that cannot go unchecked. PDF files are the way to provide clients with [...]

How to Market Your Software Digitally

How to Market Your Software Digitally

As part of the High-Tech industry, you’re paving the way for new discoveries and benefits for your clientele, whether they are businesses or the [...]

Content is Not King, Valuable Content is King

Content is Not King, Valuable Content is King

“If we create a lot of content, they will come” is what I believe many website owners think when building content for their site. It seems like [...]

Increase Student Retention Rates with Holistic Digital Marketing

Increase Student Retention Rates with Holistic Digital Marketing

Many people are dismayed to hear about the increase in dropout rates of colleges in the United States. None are more distraught than the [...]

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If [...]

Copywriting to Improve SEO & CRO: The Best of Both Worlds

Copywriting to Improve SEO & CRO: The Best of Both Worlds

SEO copywriting can be a powerful tool. It can increase visitation to your website, engage web users and can increase your chances of having them [...]

An Enigma Wrapped In A Puzzle: Social Media ROI

An Enigma Wrapped In A Puzzle: Social Media ROI

Determining social media ROI is an enigma wrapped in a puzzle.  Social media marketing is not as clear cut as organic or paid. Sure you can [...]

Our Experience at C3 2015

Our Experience at C3 2015

A few weeks ago, Wakefly attended C3 2015, Conductor’s annual digital marketing conference in New York City. We met in New York City October 28-29 [...]

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. [...]