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CMS and Marketing Automation: All in One or Best of Breed?

CMS and Marketing Automation: All in One or Best of Breed?

Most digital marketers use CMS and marketing automation tools on a daily basis. Increasingly, these features are being combined into one platform, [...]

6 Times Your Digital Marketing Account Manager Can Be Your Best Friend

6 Times Your Digital Marketing Account Manager Can Be Your Best Friend

OK. Let’s get this out of the way early.I am a Digital Marketing Account Manager. And yes, I am on the sales team. Technically.While being a member [...]

Goal Value: The Most Underloved Metric in Google Analytics

Goal Value: The Most Underloved Metric in Google Analytics

There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining [...]

Four Ways to Get the Most Out of Your Agency Partnership

Four Ways to Get the Most Out of Your Agency Partnership

The most successful clients are proactively looking for ways to enable their agency partners to be more efficient and effective. At the end of the [...]

Did You Know? Marketing Strategy Should Be Supported by Site Architecture

Did You Know? Marketing Strategy Should Be Supported by Site Architecture

Have you recently been reading about how holistic digital marketing is the best approach? One of the most overlooked ways to focus your digital [...]

Making Your B2B Sales Funnel More Effective

Making Your B2B Sales Funnel More Effective

The world of digital marketing is ever changing, if your company does not evolve with it, you will be left scratching your head when your results do [...]

Using Social Media to Attract and Engage with Your Potential Students

Using Social Media to Attract and Engage with Your Potential Students

It’s 2016, do you know where your students are?In this new age of technology, traditional marketing techniques don’t fare very well. People have [...]

A Beginners Guide to Instagram For Your Business

A Beginners Guide to Instagram For Your Business

Instagram has taken the social media world by storm, with growth rates soaring and expected ad revenue of 2.81 billion by 2017. The platform started [...]

Content Marketing for Small Business

Content Marketing for Small Business

Each year, companies spend millions of dollars on content marketing with two goals in mind: Attract a larger percentage of their targeted market [...]

5 Indirect Benefits You Should Receive From Your Digital Marketing Agency

5 Indirect Benefits You Should Receive From Your Digital Marketing Agency

There are many reasons to contract a marketing agency. Regardless of your specific reasons, there are direct benefits that are addressed when you [...]

Use Tracking to Build a Better Audience For Your High Tech Company

Use Tracking to Build a Better Audience For Your High Tech Company

If a business wants to make any forward progress in the high-tech industry, it needs to spend money. However, money is a limited resource, especially [...]

Use Conversion Optimization to Lower Your School’s CPL

Use Conversion Optimization to Lower Your School’s CPL

Many students complain of increasing tuition rates for higher education. Many marketing managers for higher ed institutions complain about the rising [...]