Posted on 6/30/2017 in Business and Strategy

By Dean Dorazio

The Digital Marketing Agency Trust Fall

Sooner or later every company will ask themselves the question: can we do it ourselves? Do we need to hire someone else to do it? As you grow, you begin to ask these questions, and eventually, you will ask this of your website and online presence.

It’s a scary thought! You know your brand and your business better than anyone else, and putting the fate of it in someone else’s hands can be very unnerving. You know how important it is to be online, you understand how much your customers use the internet to research and you want to make sure that your company is represented the way you intend it to be. Your online presence is an essential part of your business, and you have to be careful who you trust with it. That being said, there are many agencies sensitive to your pain points who can help you nail your online presence, elevate your business and take your digital marketing to the next level. The following points should give you peace of mind if you do decide to use a vendor.

They are the Experts

Just as you are the expert in your craft, so is a digital marketing agency. They build their business around providing technical expertise to their clients to supplement skillsets that wouldn’t make sense for most small-medium businesses to staff permanently. Just like any other vendor, an agency’s purpose is to provide a service to a business that lacks it. This is what they specialize in, and this is their value proposition. They house everyone you don’t need to hire internally, and they have entire teams built to flawlessly integrate with yours.

Statistical Significance

When you work at an agency you are exposed to multiple clients. You might think, “but I only want them paying attention to my account!” Like everything in digital marketing, we value statistical significance. Having multiple clients and being exposed to a variety of different situations accelerates our learnings. We are able to accumulate knowledge faster because we have multiple accounts. You reap the benefits of learnings found from other clients despite how much traffic your particular site is getting or what tactics you are willing to try.

Agency Agility

We’ve talked about the benefit of increased knowledge by working with multiple clients, and that could mean that the strategy on your account could benefit from these new learnings. Agencies can quickly and efficiently change directions to better your account with relatively low levels of stress and ramp-up time. Imagine having to hire someone internally every time you wanted to try another online marketing initiative! Working with an agency allows you to tap into all of their resources in a very cost-effective and agile way, and change direction to get the most out of your online presence.

Saves You Time to Do Your Job

Not everyone is as passionate about digital marketing as we are. You already have a million other jobs and responsibilities, and this is just another thing for you to do. Leveraging an agency and its resources give you more time to do the parts of the job that you love. Marketers today wear a million hats, and taking a few things off your plate can be really impactful to your everyday peace of mind and productivity.

The Trust Fall

When evaluating a digital marketing agency, be certain they understand your business goals for the engagement. Once understood, they will be able to leverage their expertise and industry knowledge to craft a plan that helps you reach this goal. Defining success during the sales process and being transparent allows both parties to have the information they need to be successful. Utilizing an agency is a cost-effective way to grow your online presence and ultimately your business. You get back the time you would spend on digital marketing to devote to all the other items requiring your attention throughout the day. It’s a leap, but once you find and trust an agency, you and your business will greatly benefit from utilizing that agency’s resources.

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