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On-boarding a New Employee

On-boarding a New Employee

When on-boarding a new employee or team member it’s always a good idea to plan what you want them to do on their first day. With new developers, that [...]

Creating A HubSpot Workflow in 6 Easy Steps

Creating A HubSpot Workflow in 6 Easy Steps

Creating your first HubSpot workflow can be both exciting and discouraging.  The idea of taking your marketing automation to the next level with [...]

SEO for eCommerce Part 2

SEO for eCommerce Part 2

For my last blog post on SEO for eCommerce, I told a story and gave tips that were made to show the importance of the user experience (UX) and how to [...]

The First Official Amazon Prime Day

The First Official Amazon Prime Day

Today, Wednesday July 15[sup]th[/sup] marks the first official Prime Day, a monstrous online sale on hosted by one of the largest online retailers. [...]

Top 10 SEO for eCommerce Best Practices

Top 10 SEO for eCommerce Best Practices

Managing an eCommerce site is very challenging. Most eCommerce sites have hundreds of pages, covering thousands products that need to be optimized [...]

Moving to a Responsive Website

Moving to a Responsive Website

With Google updating its search algorithm in April 2015 to rank sites based on their appearance and usability on mobile devices, there is no [...]

A PPC Deflategate Story: Lowering Cost per Conversions

A PPC Deflategate Story: Lowering Cost per Conversions

Unless you have been living under a rock the last few months you may have heard a little something about Tom Brady and the Patriots (allegedly) [...]

How to Relax Talent in Front of the Camera for Corporate Video Production

How to Relax Talent in Front of the Camera for Corporate Video Production

Let’s face it, most full-time employees at your company are not actors. They may go home and watch big brother or survivor, but the thought [...]

Top Digital Marketing for Higher Education Tactics

Top Digital Marketing for Higher Education Tactics

The competition for getting prospects to a higher education website is fierce. This space has some of the highest cost per leads (CPLs), with the top [...]

A/B Testing: Your Free Online Focus Group

A/B Testing: Your Free Online Focus Group

If you watched the popular television show Mad Men, you have probably seen Don Draper and Peggy holding focus groups on everything from toys to [...]

Making the Best of Your Education Lead Generation Off-Season Abyss

Making the Best of Your Education Lead Generation Off-Season Abyss

Each year, April 1st marks a transition period in the education lead generation realm.  Search traffic begins to dry up, we start to scrape [...]

The Risk of Neglecting Your Old Site During a Redesign

The Risk of Neglecting Your Old Site During a Redesign

Many clients decide that they have more issues in their current design than they are willing to resolve without just starting over. With the new [...]