Wakefly Blog
Four Pitfalls of High Tech Paid Search Marketing
Are you struggling to get the right value out of your paid search marketing efforts?When you think of paid media, you generally think of driving an [...]
The High Tech Sales Funnel – What Is It and Why Should I Care?
In a nutshell, the answer is a lack of solid engagement. You must keep your audience engaged at every step of the conversion process if you want them [...]
Using Buyer Personas to Improve Enrollment and Graduation Rates
As an institute of higher education, you focus most of your marketing efforts on increasing your lead to enrollment rates. This is no easy task, [...]
Why Content Marketing Strategies Fail in the High Tech Industry
Everyone knows that content is king, but the key is whether you want that king to be more like [u]Robin Hood’s[/u] King Richard or Prince [...]
Combating eCommerce Shopping Cart Abandonment
Why do customers place items in their shopping cart but fail to make a purchase?I was surprised to find that approximately 60% of customers “abandon” [...]
Everything You Need to Know About Social Selling from #BufferChat
Last Wednesday’s lunch hour was spent on #BufferChat, talking to marketing professionals about social selling. That chat focused on what social [...]
How to Integrate Reddit into your Marketing Strategy
Reddit is an immensely popular social media site, ranking #10 in the US traffic (according to Alexa). Reddit provides funny, helpful, and [...]
Maximize Your eCommerce Product Pages to Increase Conversions
If you run an eCommerce business, your product pages are the most valuable pages on your website. When optimized well, your products pages can [...]
Setting Your Website Up for Success: Part 1 of 4
There is a lot that goes into building a successful website. From the early planning stages through launch, it’s important to follow a process [...]
A Better Way to Increase Instagram Conversions
As social media platforms continue to grow and evolve, the best feature they have added from a marketing standpoint is the ability to advertise on [...]
It’s Never Too Early to Start Planning Your Holiday Marketing Strategy
Planning your holiday marketing strategy in the middle of the summer might sound ridiculous, but it is a necessary evil. It is never to early to get [...]
When You Just Know … A Focus on Corporate Culture
Over the course of my time in business, I have met with a number of clients during the sales process. During a recent visit with a prospective [...]