Wakefly Blog
Targeting Your High Tech Competitors Branded Terms with Paid Search
Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If [...]
Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy
When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. [...]
How to Create a Successful B2B Blog Strategy Using Buyer Personas
Every Successful Content Strategy Begins with ResearchA year ago I started working with a startup conference call service company (for anonymity [...]
Setting Your Website Up for Success: Part 3 of 4
Over the last few months, I have been diving into the recommended processes and best practices for planning, building and delivering a successful [...]
How to Adjust Your School’s Display Strategy to Reach Students in 2016
So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016. According to research done by the Education [...]
Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students
Nowadays, Higher Education institutions are facing great challenges while trying to recruit new students. The digital age has changed the rules of [...]
Choosing a CMS Platform – The Developers Perspective
Ask a developer which CMS Platform you should use and before they give you an answer they should ask you a lot of questions.Every business has [...]
Four Pitfalls of High Tech Paid Search Marketing
Are you struggling to get the right value out of your paid search marketing efforts?When you think of paid media, you generally think of driving an [...]
The High Tech Sales Funnel – What Is It and Why Should I Care?
In a nutshell, the answer is a lack of solid engagement. You must keep your audience engaged at every step of the conversion process if you want them [...]
Using Buyer Personas to Improve Enrollment and Graduation Rates
As an institute of higher education, you focus most of your marketing efforts on increasing your lead to enrollment rates. This is no easy task, [...]
Why Content Marketing Strategies Fail in the High Tech Industry
Everyone knows that content is king, but the key is whether you want that king to be more like [u]Robin Hood’s[/u] King Richard or Prince [...]
Combating eCommerce Shopping Cart Abandonment
Why do customers place items in their shopping cart but fail to make a purchase?I was surprised to find that approximately 60% of customers “abandon” [...]