Highroads logo


HighRoads is the industry leader in product and plan management.

  • CMS Implementation
  • Search Engine Optimization
  • Web Redesign

HighRoads offers cloud-based solutions that allow health care products to get to market faster.

HighRoads came to Wakefly after breaking away from their parent company to provide a SaaS based service to health insurance companies such as Aetna and Blue Cross. They are new to this market, and needed a new website with a clean, professional, design that supports the new brand and target market.

The new site remained in WordPress to ensure the content on the website could be kept fresh and be easily updated by any member of the team. WordPress was updated to the latest version and setup with easy to use templates and fields to incorporate SEO best practices.

Wakefly developed the website with design direction from HighRoads.

Key Features Include:

  • Customized WordPress theme to meet design and functionality requirements
  • Customized site structure to allow the secure site to operate behind a load balancer to eliminate downtime
  • Image hosting through S3 bucket to optimize the load time