Total Quality Logistics

Total Quality Logistics (TQL), one of the largest freight brokerage firms in North America, once again partnered with Wakefly in early 2023 to rebuild their website, transitioning from Kentico V12sp to the updated Kentico V13 platform. The primary objective of this project was to ensure the site operates on a fully supported platform while maintaining the existing design, content, and features. As part of the upgrade, focus was given on improving the content management process wherever possible and ensuring a smoother and more efficient experience for TQL’s team. This initiative underscores the importance of maintaining a modern, reliable digital presence while optimizing internal workflows.

Wakefly worked with Total Quality Logistics (TQL) to strategically rebuild their website with a focus on scalability to support the company’s growing service offerings and business objectives. The new site features a custom design that emphasizes ease of navigation, making it simple for users to access key resources such as freight tracking and service information. By leveraging the powerful capabilities of Kentico, Wakefly created a dynamic website that offers TQL extensive flexibility in managing content, campaigns, and real-time analytics, including custom modules for logistics updates and integrations with TQL’s internal systems.

The redesign also prioritized an improved user experience, with faster load times, a responsive design optimized for mobile users, and intuitive interfaces that streamline interactions for TQL’s clients and partners. Wakefly employed SEO best practices to enhance the site’s visibility in search results, and performance optimization techniques, such as code efficiency and caching strategies, were implemented to improve site speed and reliability. Enhancements to the underlying architecture further contributed to better site performance and more seamless user journeys.

Additionally, Kentico's integrated analytics features provide TQL with valuable insights into visitor behavior, engagement, and conversion data, enabling the company to make data-driven decisions and continuously improve their online offerings.

The collaboration resulted in a high-performing, modern website that effectively supports TQL’s operational needs and growth. The enhanced digital experience not only strengthened TQL’s brand image but also increased user satisfaction and streamlined logistics operations.

This project exemplifies Wakefly's expertise in delivering tailored web solutions for high-tech and logistics-focused companies, showcasing their ability to leverage advanced platforms like Kentico for impactful results.