Since its founding in 1855, BankFive has remained committed to providing affordable financial solutions and products to its customers, as well as investing in the communities it serves with financial and volunteer support.
BankFive partnered with Wakefly in the spring of 2021 to upgrade its primary website. The team was seeking a modern, customizable platform with enhanced security, along with an intuitive user experience for both customers and internal staff managing content. Given their familiarity with Kentico, Wakefly recommended upgrading to Kentico 13 Xperience to meet these goals.
Following the successful website redesign, BankFive expanded the partnership to include support for their Google Ads and Microsoft Ads efforts. Initially engaged for a three-month evaluation, Wakefly quickly demonstrated value and transitioned the engagement into an ongoing partnership.
BankFive needed a thorough review of their paid media accounts to ensure proper conversion tracking on the newly redesigned site and alignment with current best practices. Wakefly conducted a comprehensive audit analyzing campaign structure, keyword strategy, ad copy and messaging, ad extensions and conversion tracking.
The audit uncovered inconsistencies in location targeting, gaps in keyword coverage, and opportunities to modernize ad copy to better align with current platform formats. Based on these insights, Wakefly implemented a strategic optimization plan focused on improving efficiency and lead quality.
Through a data-driven approach and ongoing optimization, Wakefly has helped BankFive generate high-quality leads at an efficient cost, demonstrating the long-term value of a collaborative digital marketing partnership.
