FLIR Systems is the world’s largest commercial company specializing in the design and production of thermal imaging cameras, components and imaging sensors.
FLIR interviewed multiple search-engine marketing (SEO) firms before deciding to have Wakefly manage its online-marketing campaign for North America. They were looking for a partner to help them increase awareness, improve conversions and lower their cost per lead.
We started by meeting with the client team to gain a deeper understanding of their business and what their ideal target customers looked like. From there, Wakefly’s marketing team
analyzed FLIR-supplied keywords and key phrases to measure their historical success against other potential targets and anticipated results. This process ensured that the best possible keyword targets would drive the most-relevant traffic for the lowest cost. A strategy was put in place that resulted in the creation of extremely targeted ad campaigns directing users to conversion optimized landing pages. We also leveraged geo-targeting so that FLIR’s website did not compete with other divisions or countries.
An important aspect of this plan was also making sure that proper tracking was in place to measure our results. The strategy was very successful and as a result, FLIR saw an increase of 1,300 clicks per month for $0.69 less per click with the same overall cost for the campaign. The level of overall traffic increased, and the incoming traffic comprised a greater amount of qualified leads. Read the full case study below to learn more.