Reporting and Monitoring

Wakefly is a Google Premier Partner that boasts certified staff in AdWords and Analytics. We understand the importance of having measurable data to back up your marketing strategy. We’ll help you set up proper tracking on your website, set goals and track conversions. Improper configuration of your analytics could radically skew your data. With this data driving so many important business decisions, accuracy is key.

Google Analytics Set-up

Lots of websites just slap in Google Analytics code and track the basics but if that is all you do, you are missing out on some of the best free features that Google Analytics provides such as:

  • Search Console
  • Filters
  • Goal Values
  • Event Tracking
  • Attribution Model Comparison

By leveraging Google Tag Manager, you can add and update your own tags for conversion tracking, site analytics, remarketing, and more without needing a developer. We’ll take the time to understand your business goals and objectives and craft a tracking strategy to maximize the value of your data.

Monthly Reporting

Wakefly offers monthly reporting across multiple platforms beyond your website so you can get an all in one view of your business in a custom dashboard. We’ll pull together metrics on your SEO, PPC and Social Media accounts in a single monthly report and provide you with valuable insights and recommendations to help grow your client base. Our strategists will monitor your accounts and adapt your digital strategy based on real user data. Let us help you take the guesswork out of your marketing.

Account Clean-up

If your Analytics account has bad data due to not excluding your internal traffic, spam traffic or duplicate tracking code, we can help you get your data back in shape. A few examples of red flags that can alert you to a problem with your Analytics are:

  • Referral traffic from your own domain
  • “Ghost” spam
  • all conversions attributed to a single traffic source
  • Bounce rates that are either way too low or way too high (average tends to be in the 40-60% range)

If you suspect your Google Analytics data might be spoiled, contact us today and we can get you back on track!

Free Consultation