Posted on 7/7/2017 in Accessibility
By Gregg Nakamura
Did you know your company could be sued if your website does not meet with accessibility compliance? The Americans with Disabilities Act (ADA) has created suggestions for ADA compliance and making your site compliant is good to do, both in theory and practice.
What is the Law?
The ADA was enacted in 1990 as a civil rights statute and created for the purpose of limiting discriminatory practices towards individuals with disabilities. It was assumed that it applied only to brick-and-mortar structures.
Today, we no longer rely solely on brick-and-mortar places. we use a brick-and-mortar's accompanying website or another website of similar offerings. As such, lawsuits once directed at brick-and-mortars now are being sent to websites.
The Department of Justice (DOJ), which enforces the ADA, initially reacted to this in 2010 by issuing a rulemaking proposal on the inclusion of website accessibility to the ADA, pending public input on what standards it should adopt. In 2016, the DOJ announced that it expects to publish its stance on website accessibility during the fiscal year of 2018, but also in this announcement, was not specific as to what guidelines it expects to adopt.
Over the past year and a half or so, law firms have been sending out demand letters, threatening to sue websites that fail to meet website accessibility. These demand letters typically seek a settlement agreement which includes an award of attorney's fees, costs to plaintiffs and creation of a web accessibility compliance plan.
How Likely Are You To Be Sued?
The chances aren't as low as they used to be, with approximately 9000 cases being filed each year. In fact, as recently as June 12th, 2017, in what is considered to be the first ADA case dealing with website accessibility against a private company, Winn-Dixie, the plaintiff was awarded an "injunctive relief". The terms of the injunction stated that Winn-Dixie will:
- Pay the plaintiff's attorney fees
- Make their website accessible to individuals with disabilities
- Implement an Accessibility Policy to insure that its website meets WCAG 2.0 criteria
- Require usage of 3rd party vendors on their site meet WCAG 2.0 criteria
This aligns to many recently settled website accessibility cases relating to the ADA, which have required the defendant to conform to either WCAG 2.0 (Level A or AA criteria), Section 508, or a combination of both.
With the recent news of the Title II and Title III guidelines being moved to the inactive list, the only real change we can foresee is a continued delay of an official stance from the DOJ on website accessibility.*
What Should You Do?
Take action now. Be proactive and resolve any accessibility issues on your website as soon as possible. Fixing these now is better than waiting until a demand letter is presented to you.
Not sure where to start? Wakefly partners with companies like Siteimprove, an industry-leading provider of comprehensive web accessibility testing software and services, to help you in this effort. Wakefly can perform an ADA website audit for you. The Siteimprove Intelligence Platform provides clear explanations of potential accessibility issues, combined with practical recommendations to work toward accessibility compliance for your website – so you know exactly what you’re fixing and why. That, in conjunction with other tools and a detailed, manual review of your site, will give you actionable insights on what is needed to make your site pass compliance regulations.
Then after you fix your accessibility issues, continue to be proactive in monitoring your site. Every time you plan a site update, whether it’s a content update or added site functionality, make sure you keep accessibility in mind. Wakefly can run regularly scheduled ADA website audits to identify issues as they arise. Consider your users. Build with inclusivity in mind so you won't have to pay for it later.
Most importantly, above all, fixing your site's accessibility issues is the right thing to do. Currently, 1 in 5 people in the United States has a disability. If your site is not accessible, your site presents barriers to those with a disability, barriers that can prevent them from understanding the purpose of your site and/or interacting with you.
*This has been updated from the original text to reflect the July 31, 2017 announcement from the DOJ.
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