Are you getting the most out of your PPC Campaigns?

Make PPC your revenue driver, not your money pit.

Identify Quick Wins to Optimize Your PPC Account

A well-managed PPC account can be a revenue driver for your business. In the excitement of getting PPC ads up and running, many companies overlook best practices and ROI suffers. If you aren’t satisfied with your results, or are just looking to find opportunities to scale your business, a PPC Audit is a great way to get started.

It is best practice to perform a PPC audit at least once per year, but no more than once every three months. A good rule of thumb is to make sure you have at least three months’ of data between audits so that there is enough information to understand the effect of any changes made. During an audit, we look at:

  • Account structure
  • Ad extensions
  • Keywords
  • Ad copy
  • Conversion tracking



This audit is often paired with a Usability Audit to look for opportunities for improvement on landing pages and website experience as well.


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