Are you getting the most out of your PPC Campaigns?

Make PPC your revenue driver, not your money pit.

Identify Quick Wins to Optimize Your PPC Account

A well-managed PPC account can be a revenue driver for your business. In the excitement of getting PPC ads up and running, many companies overlook best practices and ROI suffers. If you aren’t satisfied with your results, or are just looking to find opportunities to scale your business, a PPC analysis is a great way to get started.

It is best practice to perform a PPC analysis at least once per year, but no more than once every three months. A good rule of thumb is to make sure you have at least three months’ of data between reviews so that there is enough information to understand the effect of any changes made. During an analysis, we look at:

  • Account structure
  • Ad extensions
  • Keywords
  • Ad copy
  • Conversion tracking

This analysis is often paired with a Usability Audit to look for opportunities for improvement on landing pages and website experience as well.

Contact us today to speak with one of our PPC experts about your goals for paid media. They will review your account and provide you a detailed analysis as well as a specific set of recommendations….all for free.

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