WESTBOROUGH, Mass., April 5, 2011 – The 7,600 trade associations in the United States are focused on helping their membership, improving their industries and servicing customers. When it comes time to redesign the association’s website, industry trade groups can quickly become overwhelmed by the task. Wakefly, an innovative, award-winning web development and online marketing firm, announced today a campaign to help educate associations on how best to plan for a website re-launch to ensure a successful project.

“There are so many things to think about when you’re redesigning your website,” said Jeff Demers, Wakefly’s search engine and online marketing director. “Based on our experience helping associations of all sizes re-launch their websites, we’ve highlighted five topics that we think are crucial for a successful project.”

The topics that will be covered include:

  • The importance of a well-built homepage
  • Designing sub-pages for success
  • The importance of frequent content updates
  • Using Google Analytics
  • Creating offers that convert

This educational campaign will provide marketers and membership professionals the information necessary to maximize their website redesign investment. To learn more, visit Wakefly.com.

About Wakefly

Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology and creative industries, has the combined experience to make marketing easy. The Company is committed to delivering high-value leads and measurable ROI. For more information, please visit www.wakefly.com or call 508-616-2042.