MARLBOROUGH, MA – Wakefly recently partnered with Lytx on a redesign of their website. Wakefly redesigned Lytx’s website with the Kentico 12 Portal Engine with a fresh UI/UX, that exposes all of their content to editors. This new implementation allows Lytx to expand their market reach, and by taking a widgetized approach, gives content editors a flexible management experience.

The business goals of the redesign were to: Educate prospects and clients on the new product portfolio, Drive increased conversions to support demand generation goals, Provide content/tools for prospects and clients to enable them to complete buying tasks required to make a purchase and Differentiate Lytx from key competitors.

To view their site, click: https://www.lytx.com/en-us/

About Wakefly

Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 14 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.

About Lytx
Lytx is a technology company that enables businesses to monitor fleets of vehicles with a combination of video and data to improve safety, efficiency, and productivity.  They harness the power of video and data to enable fleets to improve safety, efficiency, and productivity. Lytx’s focus is to improve driving safety, and to do so by giving their clients a suite of cloud-connected dash cams, sensors, and services that help transform fleet safety and operations.

About the Kentico Product

Kentico is an integrated marketing solution that provides a complete set of features for building websites,intranetsonline communities and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 450 configurable web parts, and source code available by request.

About Kentico

Kentico Software (www.kentico.com) provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,000 digital agency partners, Kentico powers more than 25,000 websites in 100 countries. Customers include GibsonMazdaTwiningsKingspan Panels;  AllerganIngram Micro.