Wakefly HappeningsWakefly and Health Plans Inc. (HPITPA) Launch Redesigned Website

WESTBOROUGH, MA —  Wakefly, a leading digital agency specializing in web design, development, and marketing, is proud to announce the successful launch of the newly redesigned website for Health Plans Inc. (HPITPA). The new website, upgraded from Umbraco 8 to Umbraco 13, marks a significant milestone in HPITPA’s digital transformation, offering improved performance, scalability, and a more user-friendly experience for its clients and partners.

The newly designed website not only features enhanced backend capabilities, but also includes a more streamlined user interface that improves accessibility, content management, and functionality. HPITPA’s website is now fully optimized for an engaging user experience, making it easier for clients to navigate and access the services and resources they need.

Health Plans Inc. (HPITPA) plays a crucial role in providing top-tier third-party administrator solutions, and a seamless digital experience is key to ensuring their clients have the best possible access to services. Wakefly has been able to upgrade the HPITPA site’s technology and design, providing a faster, more efficient platform for their clients.

Key features of the newly launched HPITPA website include:

• Improved Performance: The site has been upgraded to Umbraco 13, offering better speed, scalability, and security.
• Streamlined Content Management: The website’s new CMS enables HPITPA’s team to easily manage and update content across the platform, saving time and improving efficiency.
• Enhanced User Interface: The redesigned layout optimizes navigation and ensures a more intuitive user experience for visitors.
• Optimized Calls-to-Action (CTAs): With improved CTAs and better integration with social media, the site is designed to increase user engagement.
• Mobile Optimization: The new website is fully responsive, ensuring a seamless experience for users on mobile devices.
• SEO & Accessibility: The website’s transition to Umbraco 13 ensures that SEO best practices are followed and accessibility standards are met, providing a better experience for all users.

“We’re thrilled to have helped Health Plans Inc. enhance its digital presence with a website that is faster, more scalable, and easier to manage,” said Dean Dorazio, CEO at Wakefly. “The new site provides a strong foundation for future growth and continued success in delivering high-quality third-party administrator services.”

The redesigned HPITPA website is now live and can be accessed at: https://www.wakefly.com/portfolio/health-plans-inc-hpitpa/

About Health Plans Inc. (HPITPA)
Health Plans Inc. (HPITPA) is a leading third-party administrator providing comprehensive services to the healthcare industry. With a focus on delivering customized, high-quality administrative solutions, HPITPA partners with clients to streamline their operations and improve efficiency. Learn more at www.hpitpa.com.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.