WESTBOROUGH, MA — Wakefly, a Kentico gold partner, has announced the completion of a website design in Kentico for Dammit Dolls, a novelty brand of stress dolls, balls, and pillows.

Dammit Dolls came to Wakefly looking for a website redesign that better reflected the unique personality of their brand. They chose Kentico because of the ability to customize almost every aspect of the site.

The new Kentico ecommerce site has a lot of highly custom editable interactive elements such as the homepage grid effects, the shopping page banners and a product matchmaker (also on the homepage). There is also a retailer locator that uses a third party tool. The complex customization requests took two developers close to four months to complete, but the new site is a beautiful representation of the fun products.

About Dammit Dolls

Dammit Dolls aims to give everyone an outlet during their worst “dammit moment”.

“Stress relief is the game and Dammit Dolls is our name. Ever been so stressed that you feel a crazy urge to shout and destroy? Been there, done that. Which is why we created a 12-inch doll that can take a whacking! Dammit Dolls’ voodoo charm, fun prints and side-splitting poem quickly make it everybody’s go-to stress management tool. Not to mention it’s saved people tons on damaged property bills, and prevented numerous arrests (we’re guessing). Our frustrated following demanded more, so we gave it to them. The Dammit Doll has been joined by the Dammit Cancer Doll, Stress Head, Dammit Throw Pillow, Win Dammit Dolls, and more. Each item is there for you in your moment of despair, so SLAMMIT! DAMMIT! Get your happy back on…”

For more information visit: www.dammitdolls.com

About Wakefly

Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven online strategies that map to our clients unique business goals. Born in software development, Wakefly is full service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our clients organization and have helped hundreds of client build successful websites and search engine marketing (SEM) strategies for over 12 years.

About the Kentico Product

Kentico is an integrated marketing solution that provides a complete set of features for building websites,intranets, online communities and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 450 configurable web parts, and source code available by request.

About Kentico

Kentico Software (www.kentico.com) provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,000 digital agency partners, Kentico powers more than 25,000 websites in 100 countries. Customers include GibsonMazdaTwiningsHunter Fan;  Kingspan Panels;  AllerganIngram MicroStarbucks.