Posted on 10/31/2023 in Launch Announcement

WESTBOROUGH, MA —  Wakefly, a leading digital marketing agency, announces the successful development and launch of a new website for ECHO Means Business (EMB), further expanding ECHO USA's digital footprint into a comprehensive online platform.

Building upon the success of previous collaborations with ECHO USA, ECHO Canada, and ECHO Latin America, Wakefly was entrusted with the development of a unique website tailored to EMB's specific requirements. Unlike product-centric websites, EMB focuses on delivering insightful "how-to" and product review content from the ECHO User Advisory Group (UAG) through blog posts and videos.

Leveraging established features and functionalities from existing sites, including Page Builder templates, sections, and widgets, Wakefly seamlessly integrated the new EMB website. Bespoke page templates were created to support the presentation of blog and video content, while an innovative model allows content editors to tag posts with their respective UAG authors.

The result is a dynamic platform where visitors can easily filter content by product type, UAG author, and content type (how-to videos, product reviews, etc.). This empowering feature grants users complete control over discovering content that aligns with their preferences.

By consolidating four websites within a single Kentico instance, Wakefly has provided the ECHO marketing team with an efficient and centralized solution. This enables content editors to manage products and content across diverse markets swiftly, streamlining the management of ECHO's digital presence and enhancing overall operational efficiency.

For more information about ECHO Means Business (EMB), visit

About ECHO Means Business (EMB)
ECHO Means Business (EMB) represents a pioneering endeavor within the ECHO ecosystem, offering a specialized platform dedicated to providing invaluable insights and resources for professionals. With a focus on delivering expert "how-to" guides and product reviews curated by the esteemed ECHO User Advisory Group (UAG), EMB serves as a dynamic hub for industry professionals seeking to enhance their knowledge and skills. Through EMB, users gain access to a wealth of actionable content tailored to their needs, empowering them to excel in their respective fields and drive success in their businesses.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.

About Kentico Xperience
Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.

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