Posted on 12/6/2023 in Launch Announcement

WESTBOROUGH, MA —  Ardent Credit Union proudly announced the launch of its revamped digital presence, following a strategic collaboration with Wakefly, a leading digital marketing agency. The rejuvenation of Ardent Credit Union's digital platform leverages the latest technology in Kentico 13, aligning with the institution's commitment to providing a seamless and user-friendly experience for its members.

In a strategic partnership, the Ardent Credit Union team joined forces with Wakefly to upgrade their aging Kentico 12 site. With a focus on preserving the existing design and content, the primary objective was to harness Kentico 13's advancements, empowering the Ardent marketing team for seamless content creation and management.

Wakefly initiated the process with a comprehensive audit of the current website, strategically mapping out the transition to the new Kentico 13 model. Leveraging page builder layouts, sections, and widgets, the majority of the website content was seamlessly translated. The rebuilt site prioritizes user-friendly content management, particularly for non-developers, enabling the Ardent marketing team to swiftly create landing pages, including the integration of lead capture forms.

As part of the development process, Wakefly conducted a thorough accessibility audit to ensure compliance with WCAG standards, guaranteeing an inclusive and user-friendly experience for all audiences navigating the site.

For more information about Ardent Credit Union, visit

About Ardent Credit Union
Ardent Credit Union is a member-owned financial institution committed to providing high-quality financial products and services to its members. With a focus on community involvement and member satisfaction, Ardent Credit Union strives to empower its members to achieve their financial goals and dreams.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.

About Kentico Xperience
Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.

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