WESTBOROUGH, MA — Wakefly, a Kentico gold partner, has announced the completion of a new website built with Kentico Software for health plan and Medicare Supplement provider TRH Health Plans.

TRH Health Plans approached Wakefly to build a website that would generate market awareness, interest and sales needs. Additionally, the website needed to be optimized from an organic standpoint so that TRH’s target market would be able to easily find it and convert to qualified opportunities. Wakefly achieved the goals of this project by using Kentico to create a more intuitive navigation for an improved user experience, allowing users to quickly learn about MHI’s services and unique value proposition. Furthermore, an integration of Pardot with Kentico allowed TRH to track leads more effectively.

About TRH Health Plans

Founded in 1947 to provide farmers and rural Tennesseans with health care protection, TRH Health Plans now makes coverage available to all Tennesseans, with a focus on those who need individual or family health plans and Medicare Supplements at affordable rates. TRH Health Plans boast the largest rural health program in the nation with over 180,000 members, uses BlueCross BlueShield of Tennessee as its claims administrator, and provides local personal service in every county in Tennessee. For more information: http://www.trh.com/

About Wakefly

Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology and creative, has the combined experience to make marketing easy. The company is committed to delivering high-value leads and measurable ROI. Wakefly is based in Westborough, Massachusetts. For more information: 508-616-2042

About Kentico

Kentico is an enterprise Web Content Management System and Customer Experience Management System that provides a complete set of features for building websites, intranets, community sites and e-commerce solutions on the Microsoft ASP.NET platform. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, multisite management and it ships with 40 modules, 340 configurable Web parts and source code available.

Kentico customers can expect a highly flexible platform with a uniquely easy-to-use user interface. It’s currently used by more than 18,000 websites in 90 countries.  The clients include Microsoft, Guinness, McDonald’s, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Isuzu, Samsung, Gibson, ESPN, DKNY, Abbott Labs, Medibank, Ireland.ie and others.

About Kentico Software
Kentico Software (www.kentico.com) helps clients create successful dynamic websites, intranets, community sites and e-commerce solutions using Kentico for ASP.NET. It’s committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has offices in the United States (Nashua, NH and Seattle, WA) and United Kingdom (Reading). Since its inception, Kentico has continued to rapidly expand the Kentico user base worldwide. Its partner network consists of 1,100 partners in 80+ countries. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards.

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