Posted on 6/24/2015 in Launch Announcement

WESTBOROUGH, MA — Wakefly, a Kentico gold partner, has announced the completion of a website design in Kentico for 2nd Time Around, the premier designer consignment chain.

2nd Time Around, the Boston headquartered premiere designer consignment shop chain, came to Wakefly looking for a website re-design that would align with their newly refreshed brand. They wanted a full-featured content management system that could accommodate their ever-changing content update needs and have the feature capability to grow with them as they grow. Kentico 8 was selected based on those needs and its ability to incorporate its user management feature with 2nd Time Around’s external account management system. The new site highlights 2nd Time Around’s high-end fashion items with rotating banners on their home and consign pages, scrolling designer logos on the home page, a full list of designers found at any location is listed on the Consign page, and bands of content addressing how to consign and payment information. The site also now has the ability to let sellers track their items' progress through a My2TA link.  This and other areas will be expanded as new features are added. Should a viewer want to contact 2TA, a Contact Us page with a Kentico form is provided.

About 2nd Time Around

2nd Time Around is the premiere designer consignment chain with locations in 12 states.  They love fashion and aim to give consignors an easy way to monetize the amazing items in their closets, while giving other fashion lovers the opportunity to build their wardrobes. For over 35 years, they have grown from a single store to over 40 boutiques in 12 states with contemporary fashion that’s carefully chosen and priced fairly.

About Wakefly

Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven online strategies that map to our clients unique business goals. Born in software development, Wakefly is full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our clients' organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 12 years.

About the Kentico Product

Kentico is an integrated marketing solution that provides a complete set of features for building websites, intranets, online communities and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 450 configurable web parts, and source code available by request.

About the Kentico Software

Kentico Software ( provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,000 digital agency partners, Kentico powers more than 25,000 websites in 100 countries. Customers include GibsonMazdaTwiningsKingspan Panels; Ingram Micro.

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