Posted on 3/28/2023 in Launch Announcement


WESTBOROUGH, MA —  ECHO USA, a leading provider of outdoor power equipment, teamed up with Wakefly, a prominent digital marketing agency, to overhaul their website, ECHO-USA.com. Recognizing the need for a revamped online presence that better represents the company brand and enhances user experience, ECHO USA embarked on this transformative journey.

During the collaborative process, Wakefly conducted a thorough assessment of ECHO USA's product and accessory structure to optimize website organization. With a focus on improving navigation and usability, Wakefly developed and implemented wireframes that were meticulously reviewed and approved by ECHO USA.

Leveraging the powerful features of Kentico Xperience CMS, Wakefly ensured that the new website would be user-friendly and easily manageable by ECHO USA's marketing team. The implementation of Kentico Page Builder facilitated seamless content management through intuitive drag-and-drop functionality, eliminating the need for developers to handle routine updates and modifications.

For more information about ECHO USA, visit https://www.echo-usa.com/home.

About ECHO North America
ECHO North America stands as a premier provider of high-quality outdoor power equipment, serving professionals and homeowners alike with innovative and reliable solutions. With a commitment to excellence and customer satisfaction, ECHO North America offers a diverse range of products designed to meet the needs of users across various industries. From chainsaws and trimmers to blowers and sprayers, ECHO North America's comprehensive lineup embodies durability, performance, and precision, setting the standard for outdoor power equipment across the continent.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.

About Kentico Xperience
Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.

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