Wakefly has helped a number of nonprofit organizations, especially within our local community, to improve their online presence.
Wakefly helps Nonprofits to Achieve Their Goals
We understand that the marketing efforts in nonprofit organizations often fall on the shoulders of those who are already wearing many other hats. It can be overwhelming to build and maintain a website with limited resources. Wakefly helps nonprofits present their brand message online in a compelling manner that will help drive visitors to your cause.
Our team collaborates closely with you to understand your goals and pain points so that we can focus efforts where they will have the biggest impact. That may involve a redesign of your existing site to add functionality to drive donations and recruitment, or it could be ongoing digital marketing support that spreads awareness of your organization throughout the community.
Our experienced team can assist you with all of your web and digital marketing needs.
One of the biggest challenges nonprofits face is building brand awareness. We use data to understand which platforms and methods perform the best to get your message where it needs to be. A comprehensive strategy of SEO, content marketing, display advertising and social media helps attract people to your cause.
We will make your website work for your users, designing it in the way that they talk and search for information. Crafting user flows to drive visitors towards key calls to action will increase user engagement on your website.
With 20% of users needing an accessible website, ignoring their needs means limiting the audience for your website. Aside from being the right thing to do, there are laws and regulations in effect that make this a requirement for many nonprofits. Wakefly can assist with an audit and remediation efforts to make sure your website is accessible for all.
Measurement is at the core of all of the services we provide. Many nonprofit organizations do not have the proper structure in place to accurately calculate or understand how their website and digital marketing efforts are performing. Not sure what to track? We can help with that, too.