Are you a banking organization that is about to embark on a website redesign project? Or are you looking to make upgrades to your existing website that will improve the experience for both your visitors as well as for your website managers? We’ve put together the top 5 must-have features that every banking organization should ensure to include on their site.
1) Global Rate Management
Global Rate Management is a concept where all rates are stored in one centralized location and then dynamically disseminated out to other pages on the website. In other words, manage all of the rates that appear across your website in one location, instead of on individual pages.
Rates fluctuate with the markets which results in often daily rate changes, especially for mortgage products. If you’re displaying rates on your website then you’re rates may need to be adjusted frequently. If you offer many different products and each product has rates associated with it, then you might be looking at having to update a plethora of pages daily just to keep up! With a Global Rate Management structure in place, your content editors will be able to make rate updates in one centralized location that will then populate and be displayed in different tables across your site.
For more complex websites and product offerings, a Global Rate Management structure offers the potential for automation as well. With all the rates located in one table, it makes it possible to either query a third party data source for the values or build an import process into your CMS.
2) Product Recommender
A Product Recommender is a tool to help your website visitors narrow down your products to what best fits their needs by answering a series of questions. It is an interactive experience that, question by question, narrows down your product offering and ultimately presents the visitor with the product that best matches the answers they provided. It is a great way to engage your users and give them something “fun” to do on your website.
If your organization offers several products within the same category, such as mortgages, a Product Recommender gives you an opportunity to make a personal recommendation based on their inputs. It is an experience akin to having a conversation with a salesperson or consultant without needing to support that kind of resourcing!
The Product Recommender also presents you with an opportunity to collect email addresses and further the conversation with the website visitors that utilize the tool. At the end of the recommendation experience, you can present the user with a “send to my email” option, where they can email themselves their results and any other content you’ve provided them as a part of the experience.
3) Global Footnotes
The Global Footnote feature is a way to globally manage and quickly assign footnote notations and content to the corresponding text on your website. It also allows for all of the footnote content to be available to the website visitor on every page. Using this feature, the website visitor clicks on a footnote superscript which opens a modal and anchors the user down to that specific footnote text within the modal. This experience allows for the footnote content to be viewed in the context of the text it is referenced by, instead of forcing the website visitor to scroll to the bottom of the page to read the notation.
As a bank, it’s likely that you’re sharing rate information and other content on your site that requires a footnote or disclosure. While most consider footnote content to be just that – content – depending on the number of footnotes you need to have on your site, that content can become difficult to manage. The Global Footnote feature provides a single location where you can enter and manage all of your footnote text. The CMS editor can then easily assign the proper footnote text to the content that needs to be annotated.
One major benefit of this approach is that if footnote text needs to be changed or updated, instead of having to figure out which pages of your site that footnote appears on and make the update in every instance, your CMS editor can simply update the footnote in the globally stored location. This feature makes it easier to ensure that your footnotes are always accurate and up to date.
4) Curated Search
Curated Search is a feature where common search terms or phrases are presented to the website visitor to select from instead of having to rely on the general site search box. The website manager periodically monitors what their website visitors are searching for on their website and creates a list of the most commonly searched terms and maps that to a page on the website that will best answer the search query.
Curated Search, while seemingly simple, can be incredibly powerful for both the website visitor as well as the website manager. For a website visitor, if you’re looking for something specific such as the bank’s routing number, it is a much easier task to simply select “What is the routing number” from a pre-populated list of search phrases and be taken directly to the appropriate response, rather than having to sift through numerous search results to find what you’re looking for. For a website manager, this feature not only allows you to better serve your website visitors, but it also presents an opportunity to guide them to content on your site that you wish them to visit without being overly intrusive. Setting up the Curated Search feature to have a “How can we help you” message creates a sense of “we’re here to help” for your website visitors when they visit your site.
5) Location Finder
The Location Finder is a page where your website visitors can browse your branch and ATM locations and find details about the location that best fits their needs. Most Location Finders allow the website visitor to search for a location based on their zip code or address. Larger banking organizations also typically present additional filters for the website visitor to narrow their search by, such as Drive-Thru services, Walk Up ATM, etc.
The Location Finder feature enables your website visitors to quickly and efficiently find the branch or location of your organization that best meets their needs. The more you present to the user via the Location Finder, the more accurate your users search will be. Be sure to consider including multiple facets or features by which the website visitor can narrow down their results. You’ll also want to include an interactive map as a part of this feature, such as an integration with Google Maps API. The map makes it easier for the website visitor to browse your locations within the context of where their home or office is located.