Posted on 1/14/2015 in Business and Strategy

By Dean Dorazio


With the push Google gave shopping campaigns in 2014, it should come as no surprise that Google recently introduced a shopping campaign certification that marketers can complete. This certification will cover basic and advanced Google shopping concepts. Topics that this certification will include are:

  • Setting up a Google Merchant Center account
  • Creating a product data feed
  • Managing and optimizing a Shopping Campaign in Google Ads

This new certification can give marketers another knowledge notch in their marketing tool belt. It will help them understand the differences between the newly improved Shopping Campaigns compared to the old Product Listing Ads (PLA’s). I expect that with this new certification and the rolling out of the new Shopping Campaigns last year, this campaign type will again be a major focus for Google in 2015. For many eCommerce clients, Shopping Campaigns can be a very useful channel to unlock additional sales and revenue opportunities, while keeping your cost per click and total ad spend under control.

With the introduction of this certification, this would also be a great time for marketers to assure all of their certifications are up to date (Google certifications are good for 12 months at a time but are very easy to forget about). In addition to this certification, Google Partners can also take advantage of the following tests to keep their skills relevant with the continuous upgrades released by Google across all their marketing and advertising channels:

  • Advertising Fundamentals (required to access the Shopping Campaign Certification)
  • Advanced Search
  • Advanced Display
  • Analytics
  • Video Advertising

If you are a current Google Partner and have passed the Google Ads Advertising Fundamentals exam, you can access the shopping campaign certification test.


Optimize Your Website

website optimization image

Related Blogs

Why Financial Institutions Should Invest In Paid Marketing

Why Financial Institutions Should Invest In Paid Marketing

As a financial institution you deal with investments on a daily basis which means you understand the value of a good one when you see it. There are [...]

An Inside Look at How One Credit Union is Responding to the Pandemic

An Inside Look at How One Credit Union is Responding to the Pandemic

We are coming up on the one month mark since the WHO officially declared the Coronavirus a “pandemic”, the world has undoubtedly been shaken to its [...]

Using Paid Search to Safeguard Your Brand

Using Paid Search to Safeguard Your Brand

When it comes to paid search, should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It [...]