Posted on 1/27/2015 in Digital Marketing
By Dean Dorazio
Creating content is not easy; writer’s block can rear its ugly head at the wrong time. Why not leverage your social communities and have them create the content for you?
It’s About Crowdsourcing
According to Jennifer Alsever of MoneyWatch, crowdsourcing is meant to:
tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider…it enables managers to expand the size of their talent pool while also gaining deeper insight into what customers really want.
Have you spent countless hours and perhaps dollars building these communities? Why not leverage them?
People love to speak their minds and share their experiences, so let their voices be heard and have their personalities shine through. These are the perfect opportunities to ask your audience what they like and don’t like. Learn what makes their lives and jobs easier or more difficult.
Thanks to social media, you have countless focus groups at your disposal. Don’t be shy, utilize them…cater to them! You can conduct large brainstorm sessions on such things as future products, promotions, and customer service policies. By simply asking for people’s input on a topic, you may gain valuable insight for your business.
The emergence of Twitter Chats, discussions that occur at a scheduled time and date around a central topic, allow interactive conversations. Monitoring or participating in the conversations can expose people’s preferences. For example, #BufferChat on Wednesdays at 12PM EST often focuses on productivity tools. Is your productivity app mentioned, or are your competitors dominating the conversation? We frequently join #AtomicChat on Monday nights at 9PM EST to connect with fellow digital marketers.
Building a community is all about trust. When you build trust by valuing your community’s feedback/opinions, people will be more likely to purchase your products and services.
You know why?
Because they believe what you are doing what is best in their best interest…….not yours. Replying to both negative or positive comments shows that you’re invested in improving your products and services. If someone complains online, take it as an opportunity to prove your dedication and concern. We all want to be heard and treated with respect.
If you’re building a community and need more expertise, please reach out to us.
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