15-20% of the world’s population has some form of disability. Over the last several years, various guidelines, rules, and regulations have been developed in the area of web accessibility to promote equal access and opportunity for all people on the web. More recently, law firms have been sending out demand letters, threatening to sue websites that fail to meet website accessibility. These demand letters typically seek a settlement agreement which includes an award of attorney’s fees, costs to plaintiffs and creation of a web accessibility compliance plan.
In addition to avoiding a lawsuit, an accessible website also offers a superior user experience to all, whether they have a disability or not. It is beneficial to people with slow internet connections, temporary challenges, as well as those with age-related obstacles. Google is starting to prioritize web accessibility compliance as well when it comes to ranking factors and should be considered when addressing SEO.