Our Boarding phase includes the collection and definition of everything we’ll need to build your website. It starts with strategy meetings where we discuss in detail the business goals, the target audience, content, value proposition, branding, and conversion opportunities. We rely on you to know about your business and marketing goals – you can rely on us build your website’s online marketing strategy. Deliverables of the Boarding phase may include:
Based on the knowledge of your business gained during initial strategy meetings, Wakefly designers create two separate home page designs that explore different options for content focus, look and feel, calls to action and persona targeting. A collaborative revision process consolidates the best of these two different directions into a single home page design. From there, Wakefly designers build out the additional layouts required by the website, including responsive or mobile-friendly layouts.